How to Play Games with Your Customers and Build a Better Products

Webinar Date: Tuesday, February 20, 2007

Webinar Time: 9:00 AM - 10:00 AM PST

Register/Archive: [here]

Using a powerful new research technique called Innovation Games®, Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings.

Linda Merrick and Mara Krieps of Pivotal Product Management will provide case studies and insights on how to use this ground-breaking technique to get closer to your customers and build better products.  Merrick and Krieps are certified Innovation Games facilitators, as well as award-winning Product Management trainers, consultants and working product managers.

Pre-registered webinar participants will be entered in a drawing for a complimentary copy of the book Innovation Games.

Trackback Pings

TrackBack URL for this entry:
http://www.aipmm.com/cgi-bin/moveable/mt-tb.cgi/69