Pricing for Innovation

Webinar Date: Tuesday, April 24, 2007

Webinar Time: 8:30 AM - 9:30 AM PDT

Register/Archive: [here]

Pricing experts Dr. Reed Holden and Mark Burton will lead the discussion on the very hot topic of Pricing for Innovation. The presentation will focus on the perplexing problem of how to define the value of innovations, drivers of adoption of new technologies, creating trial offers that don't leave you with a "pricing hangover," and bootstrapping early sales into broader market success.

Hear advice from the author of the Strategy and Tactics of Pricing, one of the best selling books on pricing, by joining in a brief confidential discussion offering your questions, challenging the discussion based on your experience, and sharing insight on this issue.

Trackback Pings

TrackBack URL for this entry:
http://www.aipmm.com/cgi-bin/moveable/mt-tb.cgi/53