Turning Market Requirements into Functional Requirements

Webinar Date: Friday, December 7, 2007

Webinar Time: 9:00 AM - 10:00 AM PST

Register/Archive: [here]

As an experienced product manager, you strive for an intimate knowledge of your customer and their needs. But the success of your product also depends on how well you can translate your market savvy into detailed functional requirements for your engineering team. And, providing just the right level of detail can proves to be quite challenging.

In this webinar you will learn :

• Three proven ways to document the detail your engineering team needs
• Why the level of detail varies by organization, and how to find out the optimal level for your team
• How to apply these techniques to different product types, including manufactured products, technology products and services

Webinar participants will learn from the presenters' own experience as currently practicing product managers. An interactive Q&A session will further enrich the discussion.

Webinar participants will receive a "Writing Detailed Requirements" worksheet to use on the job.

Linda Merrick and Mara Krieps are the founders of internationally-recognized training and consulting firm Pivotal Product Management (www.pivotalpm.com) . Both Linda and Mara are AIPMM-certified, practicing product managers, with more than 40 years' combined experience, and both are recipients of AIPMM's "Excellence in Product Management Education award.

Trackback Pings

TrackBack URL for this entry:
http://www.aipmm.com/cgi-bin/moveable/mt-tb.cgi/64