Driving Product Success: Aligning Product Strategy, Market Maturity and Execution

Webinar Date: Friday, March 7, 2008

Webinar Time: 9:00 AM - 10:00 AM PST

Register/Archive: [here]

This webinar is a powerful combination of the winning product strategies described in Geoffrey Moore's "Crossing the Chasm" book series, and proven product management methods as practiced and taught by Pivotal Product Management. Three experts highlight what market-dominating technology companies use to drive profit margins, product leadership and higher company valuations. Webinar participants will learn from the presenters' own experience, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.

About the presenters:

Chasm Institute's Mark Cavender is a former Managing Director of The Chasm Group and has more than 15 years' management experience with companies including Oracle, J.D. Edwards, GEAC and Ceridian. Chasm Institute clients include Business Objects, Hyperion, Lawson, Microsoft, Nextel, Nokia and SunGard, Agilent, Cisco, Hewlett-Packard, Intel, LMC Data Systems, and Mentor Graphics.

Pivotal Product Management is led by Linda Merrick and Mara Krieps, practicing product managers with more than 40 years' combined experience, who also serve as instructors and advisors for the University of Washington's Certificate Program in Software Product Management. Both are AIPMM Authorized Testing Partners and Certified Product Managers, and both are recipients of AIPMM's "Excellence in Product Management Education" awards, in 2006 and 2007. Pivotal PM clients include American Express, AT&T, Bank of Bermuda, Business Objects, Cingular, Cisco, Drugstore.com, Google, Microsoft, Respironics, Russell Investment Group, T-Mobile and Yahoo.

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