How To Plan And Execute A High-Impact Product Launch

Webinar Date: Friday March 28, 2008

Webinar Time: 10:00 AM - 11:00 AM PST

Register/Archive: [here]

Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.

Presented by Brian Lawley, President and Founder of the 280 Group. He is also President of the Silicon Valley Product Management Association

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