Best Practices for Global Launch Success

Webinar Date: Friday, June 20, 2008

Webinar Time: 10:00 AM - 11:00 AM PST

Register/Archive: [here]

It's launch time and you're preparing for a worldwide product introduction. Are you global launch ready? Is your organization prepared to manage multicultural and multilingual issues? Avoid common pitfalls that result in lost product recognition and revenue in international markets. Learn what it takes to develop an effective plan, process, and responsive teams across cultures and functions. If you're managing and marketing global products, learn how you can create success through the top ten global launch best practices.

Registered webinar participants will also receive a free copy of the Global Launch Best Practices Survey and Report from Global Minds Network.

About the presenter:

Karina Jensen is Founder and Principal of Global Minds Network, a consulting firm that offers planning and execution solutions for global go-to-market initiatives. Karina has successfully launched and marketed global products and education services across Europe, Asia-Pacific, and the Americas for companies such as Hyperion, Adobe, NEC, and Symantec. She also teaches courses in International Marketing, Management, and Communication at the UC Berkeley Extension International Diploma Program, the Art Institute of California, and Menlo College. Karina has an MBA in International Business and a BA in Public Relations. She specializes in global marketing, cross-cultural communication, and international business education. For more information about Global Minds Network, please visit www.globalmindsnetwork.com

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