Selling Value in A Wal-Mart World

Webinar Date: Tuesday, March 31, 2009

Webinar Time: 8:00 AM - 9:00 AM PDT

Register/Archive: [here]

Selling Value in A Wal-Mart World: How to Add Value, Defend Your Price, and SELL MORE!

Oscar Wilde once said "a fool is someone who knows the price of everything but the value of nothing."

In this time of economic turmoil and uncertainty, people are more price sensitive than ever. In fact, there is a sense of entitlement on the part of buyers -- "if I have cash, you better cater to me."

With prospective buyers pushing back harder than ever on price - how can you win customers without cutting prices to the bone?

This webinar will help you if you face:

- Longer sales cycles
- Pressure to drop your prices
- Have prospects who are interested, but just won't pull the trigger
- Prospects who won't buy unless you discount

We will cover:

- The untapped KEY to defining value
- The value link between your product and what customers want
- 3 steps to defend (and even boost!) your price
- How to create value, even if you are perceived as having NONE
- A silver bullet that will help you go from nice-to-have to need-to-have
- How to solve the customers real need, and get MORE for doing it
- 2 tips to communicating your value that everyone overlooks
- And more!

Come join us as Steve Rankel - Founder of Product180 and author of The "Killer" Value Proposition Toolkit - shares real-world stories and tips on Adding Value to Your Value Proposition, and Defending Your Price.

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