The Six Drivers Of Trust: How Trust Sells Products And Builds Brands

Webinar Date: Thursday, April 30, 2009

Webinar Time: 9:00 AM - 10:00 AM PDT

Register/Archive: [here]

In this current economic climate, brands need all the trust they can get. The primary driver of customer recommendation, when a brand is trusted, customers will buy more, try more and pay more for its products. In this webinar, Nick Black will use global findings to explain:

• Why trust is the key to selling products and building brands
• What the six drivers of trust are
• How products and brands can harness trust

Speaker:

Vice President of Strategic Insight at Concerto Marketing Group, Nick Black is North America's only expert in Morphological Market Research and Brand Strategy. With experience spanning Australia, Asia and North America, he has used Morphological Psychology to deliver deep insight and strategy for clients including AXA, Coca-Cola, Yellow Pages, Foster's and 20th Century Fox.

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