Finding the Elusive Killer Value Proposition!

Webinar Date: Friday, May 1, 2009

Webinar Time: 9:00 AM - 10:00 AM PDT

Register/Archive: [here]

Got a "Killer" Value Proposition?

Not if you...
1. Face sales objections you can't overcome
2. Have long sales cycles and resort to discounting to win
3. Don't stand out as unique in your industry
4. Can't get people to listen to your sales reps

A killer value proposition is the foundation of ALL effective sales and marketing efforts.

No sales team, product launch or marketing program can succeed without it.

Yet, it's one of the MOST DIFFICULT things to get right.

A Killer Value Proposition makes sure that you GET your prospects attention, and once you HAVE IT - that your story is so compelling, so clear, so interesting - that buying from you - either now or later - is a no-brainer.

Don't we all want that?

In this Webinar, we'll talk about:

- The #1 secret among top sales guys - and how it's directly linked to your value proposition
- 5 Value Proposition MYTHS
- The top 3 things keeping marketers & salespeople up at night - and how a Killer Value Proposition will solve them
- Building blocks of great value propositions, including:
- What is value?
- What IS a value proposition?
- What makes a "Killer" value proposition?
- What is the #1 question a value proposition MUST answer?
- Who should be involved in creating a value proposition?
- How do you defend your value, and your value proposition?
- And much more...

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