The Power of Ethnography for Product Managers

Webinar Date: Friday, May 29, 2009

Webinar Time: 9:00 AM - 10:00 AM PDT

Register/Archive: [here]

How can companies gain a competitive edge in today's economic climate?

-- By creating innovative products, services, and environments that anticipate and serve consumer needs--that is, consumer driven

In order to be consumer driven, a company first needs a deep understanding of the consumer Many of the Fortune 500 companies are turning to ethnographic research to help them gain this perspective, and ultimately, a competitive edge

Join Paula Gray of the AIPMM and Dr. Donna M. Romeo as we harness the power of anthropology to learn about the humans we call our customers.

About Our Featured Speaker:

Donna M. Romeo is a PhD applied cultural anthropologist with over 15 years of experience getting close to shoppers. Currently, Donna works for Frito-Lay as Group Manager, Strategy and Insights, Shopper Marketing. When she is not busy unearthing consumer and shopper realities, Donna enjoys traveling and watching people do interesting and strange things.

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