Customer Linguistics: The Art of Selling More by Speaking Your Customer's Language

Webinar Date: Wed, Aug 12, 2009

Webinar Time: 12:00 PM - 1:00 PM EDT

Register/Archive: [here]

How you sell, and how you describe what you sell, can dramatically speed up OR slow down the customer buying process. But how can you tell? And what can you do about it?

The problem lies in the BIG GAP that exists between the language your company uses and the language customers speak.

This language gap creates friction - slowing down your sales process, confusing potential customers, and pushing them away from your company.

It doesn't matter whether this friction is created by your marketing or by your salespeople - it MUST be resolved. And NO investment in sales automation, sales training, software, lead gen, social media, email marketing, Google Adwords or ANYTHING ELSE will fix it.

Come join us as we'll discuss:
1. The truth about why marketing & sales are less effective than they should be
2. How to tackle this problem head-on
3. The #1 mistake companies make when trying to fix it
4. The crown jewels - and who owns them
5. Why social media and marketing automation are a trap that can kill you if you don't have this right
6. And more!

Steve Rankel is a gifted communicator and former Sales Rock Star who has 'cracked the code' on how to sell more and win customers. You can learn more about his work at www.product180.com.

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