Product Management Webinars
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How to Get CEOs to Call You: Take Your Value Proposition Viral with Social Media
Webinar Date: Wednesday, August 19, 2009
Webinar Time: 12:00 PM - 1:00 PM EDT
Register/Archive: [here]
"It really is simple; there's just too much noise out there."
Dean Holmes
There's lots of noise in social media, but more than ever, success comes down to following timeless principles, not fads.
And, while many claim to understand social media, few understand how to harness its power.
Those who ARE successful understand that social media is about 3 things:
1. Building relationships
2. Pursuing the right audience (influencers & decision makers), and
3. Having a compelling value proposition, message and story when you find them
Come hear Dean Holmes and Steve Rankel share a proven process with real-life examples on how to crack the social media code.
We will discuss:
1. How to identify who your ideal customer is
2. Discover why they buy
3. Learn where they live
4. Figure out the value proposition, magic words, and stories they care about
5. Learn where they live online
6. Determine the best social media platforms to reach them, and
7. Get moving!
Learn step-by-step how to eat the social media elephant, one bite at a time.
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