Getting Beyond the "Press Release" Partnership

Webinar Date: September 17, 2009

Webinar Time: 09:00 AM PDT (GMT -7)

Register/Archive: [here]

Even before the ink is dry on a partner agreement both company marketing departments ramp up into launch activities. But the real challenge is to move from the blitz of a launch into a repeatable, consistent revenue stream. Given that the majority of partnerships fail, how do you turn a press release partnership into one with a definable and actionable life cycle? When the CEO asks you, how are we getting our partner's sales force to sell for us? You should be armed with a tight joint value proposition and a map for the partnership that moves it from launch to steady state.

Attendees will:

* Learn how to construct a value proposition that sells to sales as well as to the customer

* Define the lifecycle of each partnership - dividing and conquering accountabilities, tasks, and deliverables

* Understand what process and tools are needed to move a partnership from launch, to integration, to steady state

About the presenter: Lisa Dennis, President, Knowledgence Associates

Lisa Dennis brings over twenty-five years of marketing and sales to client engagements. She has hands-on experience with both the marketing and selling of business-to-business and business-to-consumer products and services. She also has system enhancement and design experience for marketing and sales applications. Her consulting firm serves clients in high technology, insurance, manufacturing, healthcare, and professional services. Clients include Akamai, Mutual of Omaha, Tufts Health Plan, GTE, and Quaker Fabric.

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