Keeping Your Customers: Revenue-Generating Experiences

Webinar Date: October 1, 2009

Webinar Time: 09:00 AM PDT

Register/Archive: [here]

Customers, like the businesses that serve them, come in all shapes and sizes. But the one trait that they all share is that they are human. And human beings seek positive, enjoyable experiences, especially when their (or their company's) hard-earned money is involved. While this is not exactly earth-shattering news, it is remarkable how many businesses overlook this concept while trying hard to service their customers.

Regardless of whether your business serves individual customers one at a time, or the company that employs you serves big accounts from other large companies, the game of commerce is still based upon relationships. The old adage says that people do business with people they like, and in this webinar, we will discuss ways of creating a likable, enjoyable, and comfortable customer experience, such as:

* We're All Customers - tapping into our own personal service experiences
* Success in the Details - little things you can do that mean a lot
* Generosity Pays - give a little, and get a lot in return
* The Delicate Art of Saying No - the customer is not always right
* Service Strategy - coordinating the service you are delivering with the service your customers are seeking
* So, Can I See You Again? - developing repeat business

About the presenter: Lisa Dennis, President, Knowledgence Associates

Lisa Dennis brings over twenty-five years of marketing and sales to client engagements. She has hands-on experience with both the marketing and selling of business-to-business and business-to-consumer products and services. She also has system enhancement and design experience for marketing and sales applications. Her consulting firm serves clients in high technology, insurance, manufacturing, healthcare, and professional services. Clients include Akamai, Mutual of Omaha, Tufts Health Plan, GTE, and Quaker Fabric.

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