Product Management Webinars
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Initiate Social Media Listening for Product Management
Webinar Date: October 8, 2009
Webinar Time: 11:00 AM - 12:00 PM Pacific
Register/Archive: [here]
People are talking about your company's product everywhere online. Buried in these conversations are insights on consumer sentiment and trends. Insights that will help you develop better, smarter products exceeding your customer's expectations. In this webinar, Craig Brennan from Overtone shares best practices for systematically listening to customers and prospects (through both direct feedback and social media) and extracting quantifiable, actionable insights. Brennan will walk you through the listening process: Audit, Strategy, Solution. The exact same process leading brands use to continually measure and analyze consumer sentiment and get those insights to people in the organization who can act on them. An introduction from Therese Padilla of the AIPMM and extensive question and answer session bookend the program.Trackback Pings
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