Keeping an eye on the Competition - Go Beyond Google

Webinar Date: Thursday, December 17, 2009

Webinar Time: 09:00 AM Pacific Standard Time

Register/Archive: [here]

Knowing a competitor's strategies, in advance, can be the difference between success and failure, and yet most product marketing managers, product planners, and marketing research teams are stretched too thin just "doing their job" to spend much time really analyzing the competition.

In this presentation Cascade Insights, a competitive intelligence firm, will walk you through 20 web-based tools, that anyone can use, to quickly get the kind of information on your competitors that you won't find through a simple Google search.

You'll learn fast and free ways to keep an eye on the competition that go way beyond Google. This presentation will walk through 20 free web tools that will let you:

• Determine if the competition has been hiring your people
• Monitor their site for changes, and spot new products, customer wins, etc.
• Monitor for all news related to the competitor
• Get information about a private company's revenue, profitability, and employee count
• See what conferences they're participating in through speaking or expo space
• See if their job postings are exposing their future moves
• See how their messaging, positioning, and products have changed over time
• Get a sense for the morale and culture at a competitor
• See their actual slide presentations on their products and positioning

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