Business & The Brain

Webinar Date: Wednesday February 10, 2010

Webinar Time: 09:00 AM Pacific Standard Time (GMT - 8)

Register/Archive: [here]

The human brain was fully evolved by the time of the Lascaux cave paintings, more than 20,000 years before writing, cities, and taxes, and 25,000 years before the Industrial Revolution. Modern business makes stressful demands on a brain that evolved in the Stone Age. The webinar will explore how we can be smarter and more nimble by working with the brain's natural wiring, why we can't just power through stress (and what to do about that), and which new skills - new neural pathways - can make it easier to spark customers' curiosity and cultivate trust. Marsha Shenk is a veteran consultant and one of the pioneers of Business Anthropology. In the trenches for 3 decades with leaders from the Fortune 10 to small service firms, she forged a unique and far-reaching approach to the questions that every enterprise faces. Her work consistently drives advantage: profitable strategies, boosted productivity and loyalty, and distinctive products and services. www.bestwork.biz

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