Turning Insights into Innovation: Software Development - Pt. 4

Webinar Date: Friday, February 26, 2010

Webinar Time: 9:00 AM - 10:00 AM PST

Register/Archive: [here]

Join us for a Webinar on February 26



You've done the fieldwork, started analysis and are ready to start designing. But with all the data and all the information, what do you do next? Without application, all that information means nothing.

In the one hour webinar-Turning Insights into Innovation: Software Development, Gavin Johnston, Chief Anthropologist of Two West Inc., will provide product managers and developers with a step-by-step guide for turning interesting insights into actionable plans for development.

This fourth installment of the five part webinar series, gives product managers, designers, marketers and researchers a practical road map to successfully incorporate this innovative approach to help grow their brand.

Webinar attendees will learn how to:
1) Set design objectives, outcome goals and expectations.
2) Define UI and application needs.
3) Turn data into actionable development plans.
4) Design methods for testing the results of the insights in use.

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

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