You've Chosen Ethnography, Now What? - Pt. 3

Webinar Date: Friday, February 5, 2010

Webinar Time: 9:00 AM - 10:00 AM PST

Register/Archive: [here]

Creating value in the research plan You've done your homework. You've researched all the pros and cons. You've gotten internal buy in from your executive team. And now, you're ready to reap the benefits of incorporating anthropology into your marketing strategy. Or are you? In the one hour webinar "You've Chosen Anthropology, Now What?," Gavin Johnston, Chief Anthropologist of Two West Inc., will provide marketers with a step-by-step guide for incorporating an ethnographic approach into their marketing mix. This third installment of the five part webinar series, gives marketers, product managers, and researchers a practical road map to successfully incorporate this innovative approach to help grow their brand. Webinar attendees will learn how to: 1) Set research objectives, goals and expectations. 2) Prepare for fieldwork including building timelines and purchasing equipment. 3) Conduct fieldwork and gather valuable data. 4) Compile, organize and analyze data.

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