Product Management Webinars
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Turning Insights into Innovation: Consumer Goods - Pt. 5
Webinar Date: Friday, March 5, 2010
Webinar Time: 9:00 AM - 10:00 AM PST
Register/Archive: [here]
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In the one hour webinar "Turning Insights into Innovation: Consumer Goods," Gavin Johnston, Chief Anthropologist of Two West Inc., expands on the last seminar, this time talking about how to apply anthropology to consumer goods. He will take product managers through a step-by-step guide for turning interesting insights into actionable plans for product development and product marketing.
This fifth and final installment of the five part webinar series, gives product managers, designers, marketers and researchers a practical road map to successfully incorporate this innovative approach to help grow their brand.
Webinar attendees will learn how to:
1) Set design objectives, outcome goals and expectations.
2) Define unmet needs and methods of analysis.
3) Turn data into new product and packaging ideas.
4) Design methods for testing the products developed.
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