Real World Strategies for Prioritizing the Product Backlog

Webinar Date: Friday, May 14, 2010

Webinar Time: 9:00 AM - 10:00 AM PDT

Register/Archive: [here]

OVERVIEW
Prioritization is a major responsibility of product management, and we are given rough guidance to prioritize by business value. But assessing value is easier said than done. And maximizing business value means focusing not just on obvious ROI, but divining from developers where they would invest now to enable value later, and identifying steps that will maximize learning to drive out risk. How do we prioritize ROI, risk-avoidance and foundational investment? In this webinar, we will discuss strategies and best practices for prioritization, especially the frequent prioritization required when working with an Agile development team. Areas covered will include:

1. Determining ROI
2. Research techniques to assess value
3. Prioritization when data is not available
4. Mitigating risk
5. How to leverage emergent architecture
6. Managing costs
7. Understanding how value changes over time

Come hear Greg Cohen, author of "Agile Excellence for Product Managers", and Ron Lichty, Software Engineering Management Guru, share their tried and proven methods for easily assessing value and balancing risk in the product development process.

BIOGRAPHIES

GREG COHEN
Greg Cohen, Senior Principal Consultant with the 280 Group, is a 15 year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted to venture start-ups and large companies alike and has trained product managers on Agile development methods throughout the world. Greg is the author of the book "Agile Excellence for Product Managers" and a speaker and frequent commentator on product management issues including Lean Product Management.

Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

RON LICHTY
Ron Lichty has managed product development for over 20 years at Apple Computer, Berkeley Systems, Fujitsu, mFactory, Charles Schwab, Macromedia, Avenue A | Razorfish, Forensic Logic, Socialtext and Check Point. Ron is a "VPE of Fix-It," providing interim and on-demand VP Engineering services to optimize software organizations and efforts.

Ron specializes in solving problems like painfully slow product development, past-due estimates, challenges of geographically dispersed teams, and productivity bridled by uncertainty. He also untangles organizational knots, creates roadmaps everyone can follow, builds communications with other parts of the organization, coaches and trains organizations in agile and scrum, and gets teams productive and focused on delivery, quality and customers. Small tweaks, dramatic impacts. His book on managing software developers and software development teams, "Managing the Unmanageable: Rules, Tools, and Wisdom for Managing Software People and Projects", is forthcoming.

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