How to Quickly and Effectively Integrate Market Research into Product Planning

Webinar Date: Friday, June 25, 2010

Webinar Time: 9:00 AM - 10:00 AM PDT

Register/Archive: [here]

Have you ever avoided doing market research either because it costs too much and/or would hold up your product development/launch schedule?

This webinar will help dispel the myth that all research is time-consuming and expensive, and help product managers understand the basic steps to integrating meaningful market research into their product management/planning work to help ensure ultimate market success.

Participants will learn:

• The importance of integrating customer insight into product planning
• Ways to do research quickly and effectively
• How to select the right methodology (surveys, interviews, focus groups, etc.)
• How to develop a research plan

About the presenters:

Jennifer Berkley has a thorough understanding of the impact of customer insight on profits and market share as well as the many processes that are essential to all organizations. She has extensive experience in using various methods (surveys, focus groups, one-on-one interviews) to integrate the voice of the customer into all functions, helping organizations increase market share, revamp product lines/services, and ultimately increase customer loyalty and retention.

BRIAN LAWLEY is the CEO and founder of the 280 Group, which provides Product Management consulting, contractors, training and templates. During the last twenty-five years of his career he has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books, Expert Product Management and The Phenomenal Product Manager. Mr. Lawley has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Blog.

Trackback Pings

TrackBack URL for this entry:
http://www.aipmm.com/cgi-bin/moveable/mt-tb.cgi/124