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Case Study: How Brands use Webinars for Demand Generation and Market Research

Webinars are more than lead generation activities. They go beyond simply attracting, engaging and converting an audience to become your customer.

Consider market research as another powerful webinar "use case" where some brands are using (and for no additional cost beyond their initial webinar investment) the webinar as a powerful way to collect valuable life cycle intelligence to better understand the unique needs of the market's readiness for a particular offering.

Here's some key attendee takeaways from this session:

  • Ideas to be creative again with how we use webinars, they are not just for demand generation
  • How to use webinars to drive new leads and as a market research tool
  • The key metrics and analytics to use before, during, and after the webinar to measure the mood of your buyers readiness and familiarity with your offering

About Mike Agron

Mike is the executive webinar producer for WebAttract which he co-founded in 2008. He is also an award winning author, producer and a frequent guest speaker on webinar demand generation best practices for such organizations as the American Marketing Association, Content Marketing Institute and Content Marketing World, including other leading webinar hosting and marketing automation providers.

WebAttract is a webinar production and training organization that helps B2B marketing professionals at emerging and global brands excel at using webinars to attract, engage and convert their audiences to become future customers and advocates. They will "do it for you" or they can "train you to do it yourself" by becoming a Certified Master Webinar Producer.

To learn more about WebAttract, visit www.webattract.com or contact [email protected] Follow Mike on Twitter @WebinarReady

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