Every company has competitors. Core competitors, secondary competitors and new competitors that pop up in a deal and need a slice of your attention. Most companies have a clunky system to stay on top of what those competitors do. A mailing list or chat channel where co-workers post links to news. Google alerts, social feeds and industry newsletters that go unread. An intranet CMS with gobs of unstructured hard to sift through info. Powerpoints that slowly grow stale on cloud drives that salespeople can never seem to find. Product marketers don't have time to dig deep through competitor websites and stay on top of everything. So how to get a handle?
In this webinar we'll show you how to create a software driven process that:
- combines intel employees find with intel bots find from across the web
- drip curates new intel into competitor profiles
- tracks changes to your competitor's site
- generates email digests quickly and efficiently
- builds and updates battlecards connected to deeper profiles
- enables sales to access the most up to date battlecards via email or mobile
Special guest speaker may make an appearance as well!
About the Speaker
Jason Smith is a 20 year product, sales and marketing centric entrepreneur with experience building enterprise focused technology companies. He co-founded and sold a 100 person digital agency to TELUS (NYSE:TU) in his twenties, helped grow Vision Critical (customer intelligence SaaS) from startup to 500+ employees as President in his thirties, took a gap year around the world with his family at 40, and launched Klue, a competitive intelligence platform for the enterprise, in his forties. Jason graduated with Honours in Marketing from UBC's Sauder School of Business, is the recipient of Ernst and Young's Emerging Entrepreneur of the Year, BDC's Young Entrepreneur of the Year, Business in Vancouver's Top 40 under 40 and is a board advisor to Garabaldi Capital, CrowdEmotion and Mobify.