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Product Management & Product Marketing Webinars

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The Art of Influencing and Motivating Others

The art of influencing and motivating others final from AIPMM Administration A Product Manager often needs to persuade and motivate others without having any real authority. The only tool the product manager has is language, the spoken and written...
4 Tips To Get The Most Out Of Market Research

4 tips market research webinar from AIPMM Administration We've been told how important it is to get closer to our customers and to conduct market research in order to inform business decisions with real data about those customers. Reliability,...
Turning Insights into Innovation: Consumer Goods - Pt. 5

Image via WikipediaYou're back from the field, tired and dirty, but overflowing with data and ideas. But with all the insights you've gathered, what do you do next? What do you build? How will you sell it? Now comes the...
Turning Insights into Innovation: Software Development - Pt. 4

Join us for a Webinar on February 26 You've done the fieldwork, started analysis and are ready to start designing. But with all the data and all the information, what do you do next? Without application, all that information means...
You've Chosen Ethnography, Now What? - Pt. 3

Image via WikipediaCreating value in the research plan You've done your homework. You've researched all the pros and cons. You've gotten internal buy in from your executive team. And now, you're ready to reap the benefits of incorporating anthropology into...
Business & The Brain

Image by Atelier Teee via FlickrThe human brain was fully evolved by the time of the Lascaux cave paintings, more than 20,000 years before writing, cities, and taxes, and 25,000 years before the Industrial Revolution. Modern business makes stressful demands...
Why ethnography? Communicating the value - Pt. 2

Why "do" ethnography? What does an anthropological research methodology (that's a mouth full) have to offer a product manager or marketing manager? The answer is: a lot! Anthropologists have known for years that the best way to understand a group...
Marketing To Apes - Pt. 1

So an ape and a marketer walk into a bar, and the ape says "I'll have the banana." Shocked at the apes decision, the marketer replies, "Why the banana, the packaging is so boring and I haven't seen their creative department do anything innovative in years." The ape responds, "I like the banana because it is the most 'a-peeling'..."
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