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Product Management & Product Marketing Webinars

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Accelerating Your Product Management Career

Product Management can be a great career for moving up the ladder in the corporate world. Whether you want to become a Product Line Manager, Director, Vice President of Product Management or you have higher ambitions and want to become...
Five Product Roadmap Traps (And How to Avoid Them)

Webcast: Five Product Roadmap Traps (And How to Avoid Them) from AIPMM Administration Have you ever asked yourself why a customer wants to see your roadmap? Why your company feels compelled to present one? Why the approved company format...
Building and Growing an Amazing Product Management Team

Webcast: Building and Growing an Amazing Product Management Team from AIPMM Administration In this webinar, we will cover how to turn your product management team into high-performing superstars. Topics will include how to recruit and keep great talent, balancing...
Too Busy To Plan?

Too Busy To Plan, Tom Cooper - AIPMM Webinar from AIPMM Administration - Are you overwhelmed by the ringing phone, piles of emails and text messages, and endless deadlines? - Do you want to find a way to stop...
Why Get an AIPMM Certification

Why Get An AIPMM Certification - H. Del Castillo, AIPMM from hdelcastillo The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team...
Drivers of Digital Behavior

AIPMM Webcast: DRIVERS OF DIGITAL BEHAVIOR from AIPMM Administration Want to emulate Apple's success - pay attention! Teens are the current audience for B2C and future audience for B2B products, they also drive adult purchasing behavior. However, an audience...
From Idea to Reality with Glen Lipka, Vice President of UX and First Employee at Marketo

AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and First Employee at Marketo from AIPMM Administration Learn how the product management, UX and engineering teams work together to achieve a great product outcome. Join...
Building Insanely Great Products

Building Insanely Great Products: How Product Management Can Break or Make your Company Building Insanely Great Products - AIPMM Webcast - David Fradin, 280 Group from hdelcastillo This one-hour webinar for senior corporate executives and product managers or product...
Project & Product Management Views of High Performance Product Teams

In the recent Study of Product Team Performance, 2012, respondents cited a "collaborative partnership between project and product management" as a key factor in creating value in the product development process. However, the relationship between these functions remains poorly...
Turning Insights into Innovation: Consumer Goods - Pt. 5

Image via WikipediaYou're back from the field, tired and dirty, but overflowing with data and ideas. But with all the insights you've gathered, what do you do next? What do you build? How will you sell it? Now comes the...
Marketing To Apes - Pt. 1

So an ape and a marketer walk into a bar, and the ape says "I'll have the banana." Shocked at the apes decision, the marketer replies, "Why the banana, the packaging is so boring and I haven't seen their creative department do anything innovative in years." The ape responds, "I like the banana because it is the most 'a-peeling'..."
The Six Drivers Of Trust: How Trust Sells Products And Builds Brands

In this current economic climate, brands need all the trust they can get. The primary driver of customer recommendation, when a brand is trusted, customers will buy more, try more and pay more for its products.

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