Turning Insights into Innovation: Consumer Goods - Pt. 5

Image via WikipediaYou're back from the field, tired and dirty, but overflowing with data and ideas. But with all the insights you've gathered, what do you do next? What do you build? How will you sell it? Now comes the...

Marketing To Apes - Pt. 1

So an ape and a marketer walk into a bar, and the ape says "I'll have the banana." Shocked at the apes decision, the marketer replies, "Why the banana, the packaging is so boring and I haven't seen their creative department do anything innovative in years." The ape responds, "I like the banana because it is the most 'a-peeling'..."

The Six Drivers Of Trust: How Trust Sells Products And Builds Brands

In this current economic climate, brands need all the trust they can get. The primary driver of customer recommendation, when a brand is trusted, customers will buy more, try more and pay more for its products.