How To Tear Apart Your Competition!

Cover via AmazonCompetitive Analysis remains an underleveraged - yet - powerful tool in the product strategist's arsenal. Most companies know who their competitors are. Yet competitive analysis is rarely done in an in-depth manner and usually only covers feature checklists...

Keeping an eye on the Competition - Go Beyond Google

Knowing a competitor's strategies, in advance, can be the difference between success and failure, and yet most product marketing managers, product planners, and marketing research teams are stretched too thin just "doing their job" to spend much time really analyzing the competition.