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Turning Insights into Innovation: Software Development - Pt. 4

Join us for a Webinar on February 26 You've done the fieldwork, started analysis and are ready to start designing. But with all the data and all the information, what do you do next? Without application, all that information means...
You've Chosen Ethnography, Now What? - Pt. 3

Image via WikipediaCreating value in the research plan You've done your homework. You've researched all the pros and cons. You've gotten internal buy in from your executive team. And now, you're ready to reap the benefits of incorporating anthropology into...
Why ethnography? Communicating the value - Pt. 2

Why "do" ethnography? What does an anthropological research methodology (that's a mouth full) have to offer a product manager or marketing manager? The answer is: a lot! Anthropologists have known for years that the best way to understand a group...
The Power of Ethnography for Product Managers

How can companies gain a competitive edge in today's economic climate? -- By creating innovative products, services, and environments that anticipate and serve consumer needs--that is, consumer driven
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