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Product Launches with Zero Budgets

Contrary to popular thought, marketing the launch of your product doesn't have to break the bank. A large budget is never a guarantee of the success of a product. The most important aspects of a launch are the smarts and...
Best Practices for Global Launch Success

It's launch time and you're preparing for a worldwide product introduction. Are you global launch ready? Is your organization prepared to manage multicultural and multilingual issues? Avoid common pitfalls that result in lost product recognition and revenue in international markets. Learn what it takes to develop an effective plan, process, and responsive teams across cultures and functions. If you're managing and marketing global products, learn how you can create success through the top ten global launch best practices.
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