AIPMM Webinars

How to Overhaul Your UI Design Without Upsetting Your Users

Tue, 15 May 2012 15:28:43 +0000

Webinar Registration

Google, Twitter, and Facebook all caused quite a stir recently by making major changes to their user interfaces, that resulted in angry user backlash. But for every example of design gone wrong, there's a success story of a company blasting ahead of its competitors by reinventing its design and workflow. (Take Salesforce.com for example).

Hosted by Brian Lawley, CEO and Founder of 280 Group and Mary Piontkowski Director, User Experience, Macadamian this webinar gives key lessons on how to approach a major design update. Do it right and you're on the path to capture new markets, increased customer satisfaction and retention, and pulling ahead of the competition.

About 280 Group
Since 1998, the 280 Group's consultants, contractors and trainers have helped a wide range of companies, from Fortune 500 to startups to deliver and market great new products and achieve excellence in product management and product marketing. For more information visit, http://www.280group.com/

About Macadamian
Macadamian is a global leader in software product creation providing a complete range of product strategy, user experience design and software engineering services to clients around the world, including industry leaders like BitTorrent, EMC, Juniper, Logitech and Microsoft. For more information visit, http://www.macadamian.com/

European Product Management Certification

Tue, 15 May 2012 01:17:06 +0000

As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world.

This webinar will discuss becoming a Certified Product Manager in Europe, including the details of the certifications, benefits of becoming certified, course and exam options, the worldwide standard seven phase product lifecycle and any other questions you may have about how to use certification to move your career forward. Also discussed will be some of the key differences between product management in Europe versus the rest of the world, and how this applies to certification.

Hosted by Brian Lawley, CEO and Founder of 280 Group

About 280 Group
Since 1998, the 280 GroupÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs consultants, contractors and trainers have helped a wide range of companies, from Fortune 500 to startups to deliver and market great new products and achieve excellence in product management and product marketing. For more information visit,

About Brian Lawley
Brian Lawley is the CEO and Founder of the 280 Group. He is the author five best-selling books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Mr. Lawley holds an undergraduate degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA from San Jose State University.

User Experience Design within the Seven Phase Product LifeCycle

Thu, 05 Apr 2012 22:14:44 +0000

The Association of International Product Management & Marketing (AIPMM) has developed the Seven Phase Product Management Lifecycle; a new product management standard supported by a variety of vendors such as the 280 Group and Macadamian.

Join Brian Lawley, CEO, 280 Group and Macadamian's Mary Piontkowski, Director, User Experience via webinar as they discuss the 7 critical stages every product management team goes through, and how UX Design is important to each.

Many product teams fit User Experience (UX) design into the Develop stage, but if you're not involving UX research in the other 6 stages (Conceive, Plan, Qualify, Launch, Market and Retire), your product creation process may not be optimized.

Accelerate Your Job Search With the AIPMM Career Pathfinder

Tue, 06 Mar 2012 04:23:05 +0000

Learn how the AIPMM Career Pathfinder can help you with a job search, your career management and your professional networking. The AIPMM Career Pathfinder is a fantastic tool made available to you as a member of AIPMM. Join us in this webinar to learn how you can take advantage of it to help you with your career. Whether you are in an active job search right now, or you want to prepare for a pending change in your career, you'll want to start using the AIPMM Career Pathfinder right now. In this 60 minute webinar you'll learn:

How the AIPMM Career Pathfinder helps you organize and track your professional contacts
How to use the follow-up tools to nurture professional relationships
How to store information about target companies you are interested in
How to track jobs you apply to
and more...

The AIPMM Career Pathfinder was designed by Jason Alba, creator of Jibber Jobber. It is a set of tools that anyone with an interest in managing their own career should embrace. It takes principles that career coaches preach and lets you organize your job search, keep track of where you send your resume, prepare an elevator pitch for your interviews, track your expenses, and track your professional network. It provides as much content and functionality for free because the last thing a job seeker needs to do is pay for something when they have no income. It is a useful tool for active job seekers and passive job seekers alike. It is a tool that lets you manage your plan to succeed in your career.

Findings Report: 2012 Study of Product Team Performance

Mon, 05 Mar 2012 20:36:46 +0000

Please join Greg Geracie, President of Actuation Consulting and author of the global best seller Take Charge Product Management as he presents the aggregate findings of the 2012 Study of Product Team Performance. This groundbreaking survey assessed the dynamics of product team performance and in order to determine the factors that either impede or improve product development outcomes. Over 600 global respondents fully completed the survey. This study was sponsored not only by AIPMM but also the International Project Management Association (IPMA), IIBA Chicagoland, Accept Software, and Diversified Communications. This unique study is the only study of its kind fully endorsed and supported by these cross-functional organizations. Mark it on your calendars and make sure to join us for what is sure to be a compelling webinar!

How to Accelerate Your Product Management Career

Thu, 23 Feb 2012 19:25:45 +0000

Do you ever wonder why some product managers seem to get promoted and advance much faster than others? Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? In this presentation Brian Lawley will share the different ways he has seen product managers successfully accelerate their careers during his twenty five year career in product management. About the presenter: Brian Lawley is the CEO and Founder of the 280 Group. He is the author five best-selling books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Mr. Lawley holds an undergraduate degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA from San Jose State University.

Becoming an industry-standard Certified Product Manager

Thu, 23 Feb 2012 19:22:28 +0000

One of the best ways to accelerate your career and to show mastery of the profession of Product Management is to earn a certification credential. In this webinar we will cover what certification is, what the benefits are, which certifications are available and how you go about preparing (whether through an in-person or self-study course) to take the exams. Also discussed will be the topics that are covered in certification as well as details about the exams themselves. If you have been thinking about becoming certified or getting your team or department certified please join us for this information session. About the presenter: Brian Lawley is the CEO and Founder of the 280 Group. He is the author five best-selling books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Mr. Lawley holds an undergraduate degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA from San Jose State University.

Developing the Guide to the Product Management Body of Knowledge (ProdBOK)

Fri, 03 Feb 2012 15:39:41 +0000

Join Greg Geracie, president of Actuation Consulting and author of Take Charge Product Management as he discusses his role as Editor-in Chief of The Guide to the Product Management and Marketing Body of Knowledge® (ProdBOK®). Greg will discuss AIPMM's sponsorship of this effort and share his observations and perspective on the need for developing a professional standard for the product management profession. He will walk through his perceptions of the factors driving the need for a BOK, the current state of the profession, and the collaborative approach being undertaken to develop ProdBOK®. Join us for what is sure to be an interesting discussion!

What Every Product Manager Needs to Know About Security

Sat, 18 Sep 2010 13:59:22 +0000

Privacy is emerging as a key issue for social media/Web 2.0 websites and websites in general, as illustrated by the recent controversy surrounding Facebook's privacy policy. Effective privacy requires effective security measures. This non-technical presentation will draw on the experience of the security field to illustrate some of the privacy problems on social media web sites created by poor security. The lack of effective privacy can create real risks to a company's revenues and business model.

Drawing on the experience of the information security field, the presentation will include non-technical recommendations for "unstated" market requirements for product managers in all fields. It will close with a short discussion of the "Internet of Things," expected to be the next big wave of innovation.

Presenter: Phil Burton has been a consultant and trainer for the 280 Group for four years and has a twenty-five-plus year career in product management and product marketing focused on information security, data communications and networking. In addition to executing assignments for specific clients, Phil also conducts most the 280 Group's Product Management classes. Phil holds a Civil Engineer degree from M.I.T., and has passed the test for Certified Information System Security Professional (CISSP). Phil is a Certified Product Manager and Certified Product Marketing Manager through the Association of International Product Marketing & Management.

What every product manager needs to know about security

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How to Run a High-Impact Product Launch

Wed, 14 Jul 2010 16:55:50 +0000

Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.

Brian Lawley is the CEO and founder of the 280 Group, which provides Product Management consulting, contractors, training and templates. During the last twenty five years of his career he has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books, Expert Product Management and The Phenomenal Product Manager. Mr. Lawley has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Blog.

How to Run a High-Impact Product Launch

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All About Product Management Certification

Mon, 17 May 2010 21:04:12 +0000

Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions.

Are you thinking about becoming a certified product manager?
What is the difference between a Certified Product Manager and a Certified Product Marketing Manager?
Not sure which certification to choose or what the value of certification is?
Wondering how the Agile Certified Product Manager training will change how you look at the product life-cycle?

Join Brian Lawley as he discusses the certification options available for Product Managers and answers your questions about which might be most appropriate for you and your career.

How to Quickly and Effectively Integrate Market Research into Product Planning

Sun, 09 May 2010 21:30:25 +0000

Have you ever avoided doing market research either because it costs too much and/or would hold up your product development/launch schedule?

This webinar will help dispel the myth that all research is time-consuming and expensive, and help product managers understand the basic steps to integrating meaningful market research into their product management/planning work to help ensure ultimate market success.

Participants will learn:

The importance of integrating customer insight into product planning
Ways to do research quickly and effectively
How to select the right methodology (surveys, interviews, focus groups, etc.)
How to develop a research plan

About the presenters:

Jennifer Berkley has a thorough understanding of the impact of customer insight on profits and market share as well as the many processes that are essential to all organizations. She has extensive experience in using various methods (surveys, focus groups, one-on-one interviews) to integrate the voice of the customer into all functions, helping organizations increase market share, revamp product lines/services, and ultimately increase customer loyalty and retention.

BRIAN LAWLEY is the CEO and founder of the 280 Group, which provides Product Management consulting, contractors, training and templates. During the last twenty-five years of his career he has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books, Expert Product Management and The Phenomenal Product Manager. Mr. Lawley has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Blog.

Practical solutions for scaling Agile

Thu, 22 Apr 2010 15:03:18 +0000

Get you agile teams on the same page, even if they are on different landscapes.

Practical solutions for scaling Agile across dispersed teams and complex products

Agile is about team coordination. Widespread development only magnifies the challenge.
Learn about practical solutions for:

Coordinating activity across teams when daily Scrum meetings aren't a viable option
Managing dependencies and synchronizing teams so nothing gets overlooked or delayed
Coordinating platform and architecture work that impacts everyone

Real World Strategies for Prioritizing the Product Backlog

Wed, 14 Apr 2010 22:39:37 +0000

OVERVIEW
Prioritization is a major responsibility of product management, and we are given rough guidance to prioritize by business value. But assessing value is easier said than done. And maximizing business value means focusing not just on obvious ROI, but divining from developers where they would invest now to enable value later, and identifying steps that will maximize learning to drive out risk. How do we prioritize ROI, risk-avoidance and foundational investment? In this webinar, we will discuss strategies and best practices for prioritization, especially the frequent prioritization required when working with an Agile development team. Areas covered will include:

1. Determining ROI
2. Research techniques to assess value
3. Prioritization when data is not available
4. Mitigating risk
5. How to leverage emergent architecture
6. Managing costs
7. Understanding how value changes over time

Come hear Greg Cohen, author of "Agile Excellence for Product Managers", and Ron Lichty, Software Engineering Management Guru, share their tried and proven methods for easily assessing value and balancing risk in the product development process.

BIOGRAPHIES

GREG COHEN
Greg Cohen, Senior Principal Consultant with the 280 Group, is a 15 year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted to venture start-ups and large companies alike and has trained product managers on Agile development methods throughout the world. Greg is the author of the book "Agile Excellence for Product Managers" and a speaker and frequent commentator on product management issues including Lean Product Management.

Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

RON LICHTY
Ron Lichty has managed product development for over 20 years at Apple Computer, Berkeley Systems, Fujitsu, mFactory, Charles Schwab, Macromedia, Avenue A | Razorfish, Forensic Logic, Socialtext and Check Point. Ron is a "VPE of Fix-It," providing interim and on-demand VP Engineering services to optimize software organizations and efforts.

Ron specializes in solving problems like painfully slow product development, past-due estimates, challenges of geographically dispersed teams, and productivity bridled by uncertainty. He also untangles organizational knots, creates roadmaps everyone can follow, builds communications with other parts of the organization, coaches and trains organizations in agile and scrum, and gets teams productive and focused on delivery, quality and customers. Small tweaks, dramatic impacts. His book on managing software developers and software development teams, "Managing the Unmanageable: Rules, Tools, and Wisdom for Managing Software People and Projects", is forthcoming.

Prioritizing the product backlog aipmm webinar v2

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Turning Insights into Innovation: Consumer Goods - Pt. 5

Thu, 04 Mar 2010 16:48:58 +0000

Image via Wikipedia

You're back from the field, tired and dirty, but overflowing with data and ideas. But with all the insights you've gathered, what do you do next? What do you build? How will you sell it? Now comes the task of innovation and application.

In the one hour webinar "Turning Insights into Innovation: Consumer Goods," Gavin Johnston, Chief Anthropologist of Two West Inc., expands on the last seminar, this time talking about how to apply anthropology to consumer goods. He will take product managers through a step-by-step guide for turning interesting insights into actionable plans for product development and product marketing.

This fifth and final installment of the five part webinar series, gives product managers, designers, marketers and researchers a practical road map to successfully incorporate this innovative approach to help grow their brand.

Webinar attendees will learn how to:

1) Set design objectives, outcome goals and expectations.
2) Define unmet needs and methods of analysis.
3) Turn data into new product and packaging ideas.
4) Design methods for testing the products developed.