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Product Management & Product Marketing Webinars

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How To Streamline Competitive Intelligence: Deliver Fresh Intel Your Teams Can Use In Less Time

How to Streamline Competitive Intelligence from AIPMM Administration Every company has competitors. Core competitors, secondary competitors and new competitors that pop up in a deal and need a slice of your attention. Most companies have a clunky system to...
Biggest Challenges Facing Product Management Organizations: Survey Results

Product management challenges survey final from AIPMM Admin In late 2015 the 280 Group conducted a comprehensive worldwide study to determine what hurdles Product Management teams face in their organizations. This webinar will present the data and findings from...
4 Tips To Get The Most Out Of Market Research

4 tips market research webinar from AIPMM Administration We've been told how important it is to get closer to our customers and to conduct market research in order to inform business decisions with real data about those customers. Reliability,...
Why the Way You Collect the Voice of the Customer Matters

Why the Way You Collect the Voice of the Customer Matters from AIPMM Administration Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer...
Framework Fight Club

AIPMM Webcast: Framework Fight Club with Sean Campbell of Cascade Insights from AIPMM Administration Product Managers need a rich analytical toolbox in hand so they can better understand their market, react to changing customer needs, and grow their overall...
Drivers of Digital Behavior

AIPMM Webcast: DRIVERS OF DIGITAL BEHAVIOR from AIPMM Administration Want to emulate Apple's success - pay attention! Teens are the current audience for B2C and future audience for B2B products, they also drive adult purchasing behavior. However, an audience...
Win/Loss Analysis For More Successful Products

9/21/12 Webcast Win/Loss Analysis with Steve Johnson from AIPMM Administration Most product managers think of Win/Loss analysis as something that sales people do and something that only benefits the way vendors sell. But what can be learned about the...
How to Quickly and Effectively Integrate Market Research into Product Planning

Have you ever avoided doing market research either because it costs too much and/or would hold up your product development/launch schedule? This webinar will help dispel the myth that all research is time-consuming and expensive, and help product managers understand...
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