Product Management & Product Marketing Webinars
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Getting Beyond the "Press Release" Partnership
Even before the ink is dry on a partner agreement both company marketing departments ramp up into launch activities. But the real challenge is to move from the blitz of a launch into a repeatable, consistent revenue stream. Given that the majority of partnerships fail, how do you turn a press release partnership into one with a definable and actionable life cycle? When the CEO asks you, how are we getting our partner's sales force to sell for us? You should be armed with a tight joint value proposition and a map for the partnership that moves it from launch to steady state.
Even before the ink is dry on a partner agreement both company marketing departments ramp up into launch activities. But the real challenge is to move from the blitz of a launch into a repeatable, consistent revenue stream. Given that the majority of partnerships fail, how do you turn a press release partnership into one with a definable and actionable life cycle? When the CEO asks you, how are we getting our partner's sales force to sell for us? You should be armed with a tight joint value proposition and a map for the partnership that moves it from launch to steady state.
