Product Management & Product Marketing Webinars
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Salespeople do the darndest things - and it just might be product management's fault!
Product managers are constantly amazed at the things salespeople will do, from chasing long shot opportunities to promising impossible benefits and non-existent functionality to prospects when trying to close a deal. Even though we like to blame the sales team for behaving in this manner, it may really be the product managers' fault. Product Managers should own the message and then enable the sales team to take this message to the market. Unfortunately, sales enablement has become one of the most overlooked functions of the product management role.
Product managers are constantly amazed at the things salespeople will do, from chasing long shot opportunities to promising impossible benefits and non-existent functionality to prospects when trying to close a deal. Even though we like to blame the sales team for behaving in this manner, it may really be the product managers' fault. Product Managers should own the message and then enable the sales team to take this message to the market. Unfortunately, sales enablement has become one of the most overlooked functions of the product management role.
How To Tear Apart Your Competition!
Cover via AmazonCompetitive Analysis remains an underleveraged - yet - powerful tool in the product strategist's arsenal. Most companies know who their competitors are. Yet competitive analysis is rarely done in an in-depth manner and usually only covers feature checklists...
Cover via AmazonCompetitive Analysis remains an underleveraged - yet - powerful tool in the product strategist's arsenal. Most companies know who their competitors are. Yet competitive analysis is rarely done in an in-depth manner and usually only covers feature checklists...
All About Product Management Certification
Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions. Are you thinking about becoming a certified product manager? What is the difference between a...
Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions. Are you thinking about becoming a certified product manager? What is the difference between a...
What winning product teams are doing right in today's economy
A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
The Product Manager Getting Started Guide
This webinar explains how to get started as a new software product manager. It reviews how to perform a personal gap analysis to ensure that you have the right skills for the job and defines several key terms such as ownership and leadership. It also reviews the tools a successful product manager needs and recommended training for bolstering an evolving skill set.
This webinar explains how to get started as a new software product manager. It reviews how to perform a personal gap analysis to ensure that you have the right skills for the job and defines several key terms such as ownership and leadership. It also reviews the tools a successful product manager needs and recommended training for bolstering an evolving skill set.
How to Thrive in Any Economic Environment
AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM "Excellence in Product Management Education" award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time!
AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM "Excellence in Product Management Education" award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time!
3 Essentials of a Practical Open Innovation Framework
Andres Jordan lives in the future. His job? To transform his company into a global innovation leader by developing next-generation products. His approach? A targeted injection of cultural revitalization, nimble process, and new technology.
Andres Jordan lives in the future. His job? To transform his company into a global innovation leader by developing next-generation products. His approach? A targeted injection of cultural revitalization, nimble process, and new technology.
Recognized as one of today's most savvy open innovation transformation leaders, Andres Jordan's knowledge extends well beyond the boundaries of his industry. In this one-hour, interview-style webinar, you'll have the opportunity to hear from and interact with Mr. Jordan on practical ways to create a successful open innovation framework in your company.
The Product Management Coach is In!
AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM "Excellence in Product Management Education" award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time!
AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM "Excellence in Product Management Education" award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time!
The Product Management Coach is In!
AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM "Excellence in Product Management Education" award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time!
AIPMM introduces a new 45-minute open Q&A session format with veteran webinar presenters and AIPMM "Excellence in Product Management Education" award winners Linda Merrick and Mara Krieps of Pivotal Product Management. In this live Q&A forum webinar you can pose your tough Product Management or Product Marketing challenges to Linda and Mara, and get some fast, effective coaching in real time!
How To Run A Successful Beta Program
Often, customer beta programs are one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned and are executed at the last minute with a lack of resources and focus. An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the next release and how satisfied customers will or won't be with the product.
Often, customer beta programs are one of the most critical factors in the success or failure of a product. Yet many times they are not well-planned and are executed at the last minute with a lack of resources and focus. An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the next release and how satisfied customers will or won't be with the product.
Best Practices for Global Launch Success
It's launch time and you're preparing for a worldwide product introduction. Are you global launch ready? Is your organization prepared to manage multicultural and multilingual issues? Avoid common pitfalls that result in lost product recognition and revenue in international markets. Learn what it takes to develop an effective plan, process, and responsive teams across cultures and functions. If you're managing and marketing global products, learn how you can create success through the top ten global launch best practices.
It's launch time and you're preparing for a worldwide product introduction. Are you global launch ready? Is your organization prepared to manage multicultural and multilingual issues? Avoid common pitfalls that result in lost product recognition and revenue in international markets. Learn what it takes to develop an effective plan, process, and responsive teams across cultures and functions. If you're managing and marketing global products, learn how you can create success through the top ten global launch best practices.
How To Accelerate Your Product Management Career
Do you ever wonder why some product managers seem to get promoted and advance much faster than others? Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? In this presentation Brian Lawley, Founder of the 280 Group and President of the Silicon Valley Product Management Association will share the different ways he has seen product managers successfully accelerate their careers during his twenty year career in product management.
Do you ever wonder why some product managers seem to get promoted and advance much faster than others? Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? In this presentation Brian Lawley, Founder of the 280 Group and President of the Silicon Valley Product Management Association will share the different ways he has seen product managers successfully accelerate their careers during his twenty year career in product management.
How To Get Phenomenal Product Reviews
You and your team have worked long, hard hours to build an excellent product that meets the market needs and has the potential to take off. You've got first-rate marketing programs in place to generate demand, your sales team is ready to sell and you are nearing product launch. But no matter how good your product and marketing programs are, if you don't receive positive reviews your product will never take off.
You and your team have worked long, hard hours to build an excellent product that meets the market needs and has the potential to take off. You've got first-rate marketing programs in place to generate demand, your sales team is ready to sell and you are nearing product launch. But no matter how good your product and marketing programs are, if you don't receive positive reviews your product will never take off.
Leading From The Middle
As a Product Manager, you probably don't manage budgets or people, but you are accountable for the ultimate success or failure of your product. This makes your role one of the most challenging in your company. Without the official authority, how can you get things done, and make your product successful?
As a Product Manager, you probably don't manage budgets or people, but you are accountable for the ultimate success or failure of your product. This makes your role one of the most challenging in your company. Without the official authority, how can you get things done, and make your product successful?
How To Build A Compelling Product Roadmap
Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional's arsenal.
Product Roadmaps can mean the difference between success and failure when delivering and marketing software products. They can be one of the most effective tools in a Product Management professional's arsenal.
Partnering with Product Builders
Working effectively with the team who designs and builds your product (or service) is critical to your effectiveness as a product manager - regardless of your industry, company size or culture - yet few of us have had any training in this area.
Working effectively with the team who designs and builds your product (or service) is critical to your effectiveness as a product manager - regardless of your industry, company size or culture - yet few of us have had any training in this area.
Turning Market Requirements into Functional Requirements
As an experienced product manager, you strive for an intimate knowledge of your customer and their needs. But the success of your product also depends on how well you can translate your market savvy into detailed functional requirements for your engineering team. And, providing just the right level of detail can proves to be quite challenging.
As an experienced product manager, you strive for an intimate knowledge of your customer and their needs. But the success of your product also depends on how well you can translate your market savvy into detailed functional requirements for your engineering team. And, providing just the right level of detail can proves to be quite challenging.
Agile Product Management
Agile software development methodologies are being used by an increasing number of organizations today. As a product manager, how do you most effectively interact with this process? Linda Merrick and Mara Krieps, founders of Pivotal Product Management, will present tips that can help you work more effectively in an agile environment.
Agile software development methodologies are being used by an increasing number of organizations today. As a product manager, how do you most effectively interact with this process? Linda Merrick and Mara Krieps, founders of Pivotal Product Management, will present tips that can help you work more effectively in an agile environment.
Five Product Management Leadership Practices
Leading product managers know how to balance their attention between internal and external priorities, regardless of what is happening with their product. The best product managers also play a role as a key salesperson for their product.
Leading product managers know how to balance their attention between internal and external priorities, regardless of what is happening with their product. The best product managers also play a role as a key salesperson for their product.
What You Must Know about Your Product
How well-informed you are about your product, your customer and the broader market has a big impact on the decisions you make - which can make the difference between your product's success and failure.
How well-informed you are about your product, your customer and the broader market has a big impact on the decisions you make - which can make the difference between your product's success and failure.
Uncovering the Seven Best Practices of Leading Product Managers
Do you know which seven key product management practices can make the difference between your product becoming a cash cow or an "also-ran" contender?
Do you know which seven key product management practices can make the difference between your product becoming a cash cow or an "also-ran" contender?
How to Play Games with Your Customers and Build a Better Products
Using a powerful new research technique called Innovation Games®, Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings.
Using a powerful new research technique called Innovation Games®, Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings.
What's Certification and Why Do I Need It?
This credential is increasingly sought after by employers looking for proven experience in Product Management candidates. By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
This credential is increasingly sought after by employers looking for proven experience in Product Management candidates. By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
