Product Management & Product Marketing Webinars
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How to Run a High-Impact Product Launch
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.
Salespeople do the darndest things - and it just might be product management's fault!
Product managers are constantly amazed at the things salespeople will do, from chasing long shot opportunities to promising impossible benefits and non-existent functionality to prospects when trying to close a deal. Even though we like to blame the sales team for behaving in this manner, it may really be the product managers' fault. Product Managers should own the message and then enable the sales team to take this message to the market. Unfortunately, sales enablement has become one of the most overlooked functions of the product management role.
Product managers are constantly amazed at the things salespeople will do, from chasing long shot opportunities to promising impossible benefits and non-existent functionality to prospects when trying to close a deal. Even though we like to blame the sales team for behaving in this manner, it may really be the product managers' fault. Product Managers should own the message and then enable the sales team to take this message to the market. Unfortunately, sales enablement has become one of the most overlooked functions of the product management role.
Turning Insights into Innovation: Software Development - Pt. 4
Join us for a Webinar on February 26 You've done the fieldwork, started analysis and are ready to start designing. But with all the data and all the information, what do you do next? Without application, all that information means...
Join us for a Webinar on February 26 You've done the fieldwork, started analysis and are ready to start designing. But with all the data and all the information, what do you do next? Without application, all that information means...
Keeping an eye on the Competition - Go Beyond Google
Knowing a competitor's strategies, in advance, can be the difference between success and failure, and yet most product marketing managers, product planners, and marketing research teams are stretched too thin just "doing their job" to spend much time really analyzing the competition.
All About Product Management Certification
Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions. Are you thinking about becoming a certified product manager? What is the difference between a...
Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions. Are you thinking about becoming a certified product manager? What is the difference between a...
Customer Linguistics: The Art of Selling More by Speaking Your Customer's Language
How you sell, and how you describe what you sell, can dramatically speed up OR slow down the customer buying process. But how can you tell? And what can you do about it?
How you sell, and how you describe what you sell, can dramatically speed up OR slow down the customer buying process. But how can you tell? And what can you do about it?
How to Get CEOs to Call You: Take Your Value Proposition Viral with Social Media
"It really is simple; there's just too much noise out there." Dean Holmes There's lots of noise in social media, but more than ever, success comes down to following timeless principles, not fads.
"It really is simple; there's just too much noise out there." Dean Holmes There's lots of noise in social media, but more than ever, success comes down to following timeless principles, not fads.
What winning product teams are doing right in today's economy
A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
Finding the Elusive Killer Value Proposition!
Got a "Killer" Value Proposition? Not if you... 1. Face sales objections you can't overcome 2. Have long sales cycles and resort to discounting to win 3. Don't stand out as unique in your industry 4. Can't get people to listen to your sales reps A killer value proposition is the foundation of ALL effective sales and marketing efforts.
Got a "Killer" Value Proposition? Not if you... 1. Face sales objections you can't overcome 2. Have long sales cycles and resort to discounting to win 3. Don't stand out as unique in your industry 4. Can't get people to listen to your sales reps A killer value proposition is the foundation of ALL effective sales and marketing efforts.
How to generate sales for new products FASTER!!!
Regardless of whether your new product is software, a consumer package good, or you, the single biggest factor that will have the greatest impact on sales is timing - getting in front of the right people at EXACTLY the right time!
Regardless of whether your new product is software, a consumer package good, or you, the single biggest factor that will have the greatest impact on sales is timing - getting in front of the right people at EXACTLY the right time!
Selling Value in A Wal-Mart World
Selling Value in A Wal-Mart World: How to Add Value, Defend Your Price, and SELL MORE! Oscar Wilde once said "a fool is someone who knows the price of everything but the value of nothing."
Selling Value in A Wal-Mart World: How to Add Value, Defend Your Price, and SELL MORE! Oscar Wilde once said "a fool is someone who knows the price of everything but the value of nothing."
Get Inside Your Customer's Head!
Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW Learn how to tap the GOLDMINE that lies in your customer's mind...
Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW Learn how to tap the GOLDMINE that lies in your customer's mind...
Build a Value Proposition Net: The Secret to Catching Customers NOW!
Do you need more customers? Do you know how to catch them? You may have the best value proposition in the world... but if you don't build a Value Proposition NET - one that is well placed - integrated with lots of bait - and woven in just the right way - potential customers will just fall through the cracks.
Do you need more customers? Do you know how to catch them? You may have the best value proposition in the world... but if you don't build a Value Proposition NET - one that is well placed - integrated with lots of bait - and woven in just the right way - potential customers will just fall through the cracks.
Action: The ONLY Effective Antidote to Fear!
Get a jumpstart, beat the blues & get moving again in this economy Fear and worry breed inactivity and a reticence to commit to any new marketing, sales or product-related activity.
Get a jumpstart, beat the blues & get moving again in this economy Fear and worry breed inactivity and a reticence to commit to any new marketing, sales or product-related activity.
3 Essentials of a Practical Open Innovation Framework
Andres Jordan lives in the future. His job? To transform his company into a global innovation leader by developing next-generation products. His approach? A targeted injection of cultural revitalization, nimble process, and new technology.
Andres Jordan lives in the future. His job? To transform his company into a global innovation leader by developing next-generation products. His approach? A targeted injection of cultural revitalization, nimble process, and new technology.
Recognized as one of today's most savvy open innovation transformation leaders, Andres Jordan's knowledge extends well beyond the boundaries of his industry. In this one-hour, interview-style webinar, you'll have the opportunity to hear from and interact with Mr. Jordan on practical ways to create a successful open innovation framework in your company.
How To Plan And Execute A High-Impact Product Launch
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well.
Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well.
Driving Product Success: Aligning Product Strategy, Market Maturity and Execution
This webinar is a powerful combination of the winning product strategies described in Geoffrey Moore's "Crossing the Chasm" book series, and proven product management methods as practiced and taught by Pivotal Product Management. Three experts highlight what market-dominating technology companies use to drive profit margins, product leadership and higher company valuations. Webinar participants will learn from the presenters' own experience, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.
This webinar is a powerful combination of the winning product strategies described in Geoffrey Moore's "Crossing the Chasm" book series, and proven product management methods as practiced and taught by Pivotal Product Management. Three experts highlight what market-dominating technology companies use to drive profit margins, product leadership and higher company valuations. Webinar participants will learn from the presenters' own experience, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.
How to Play Games with Your Customers and Build a Better Products
Using a powerful new research technique called Innovation Games®, Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings.
Using a powerful new research technique called Innovation Games®, Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings.
What's Certification and Why Do I Need It?
This credential is increasingly sought after by employers looking for proven experience in Product Management candidates. By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
This credential is increasingly sought after by employers looking for proven experience in Product Management candidates. By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
