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Product Management & Product Marketing Webinars

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Case Study: How Brands use Webinars for Demand Generation and Market Research

Aippm case studies - how brands use webinars for demand gen and market research ver. 3 (upload) from AIPMM Administration Webinars are more than lead generation activities. They go beyond simply attracting, engaging and converting an audience to become...
What's the real reason customers buy or DON'T buy from you?

What's the real reason customers buy or DON'T buy from you? from AIPMM Administration Do any of these sound familiar: You crafted a clear buyer persona, built a great product, and finally launched, though sales just isn't winning enough...
Product Management and Product Ownership: How to Succeed with Agile Teams

Product management and product ownership how to succeed with agile teams aipmm from AIPMM Admin Agile development has changed the face of Product Management and introduced the new role of Product Owner. In its recent "Challenges in Product Management"...
Biggest Challenges Facing Product Management Organizations: Survey Results

Product management challenges survey final from AIPMM Admin In late 2015 the 280 Group conducted a comprehensive worldwide study to determine what hurdles Product Management teams face in their organizations. This webinar will present the data and findings from...
The Product Mastery Roadmap

Product Mastery Roadmap from AIPMM Admin Want to stop being an average product manager? Tired of feeling overwhelmed, frustrated, and constrained? Or, are you ready to move from product manager to driving product strategy and influencing your entire organization?...
Not What You Think - Insights from Getting a Golf Product to Market

How would you learn about product management and innovation? Some people might read a book, attend a workshop, or take a class. Our speaker chose a different path - he traveled the US for a year, interviewing innovators. Today, he...
Positioning, Messaging, and B2B Social Product Marketing

This webinar will introduce a positioning, messaging, and social product marketing and storytelling blueprint for B2B marketing teams to position, orchestrate and realize message authority. Specific focus on connecting target content strategy with social and web conversations. Includes a short...
Product Launches with Zero Budgets

Contrary to popular thought, marketing the launch of your product doesn't have to break the bank. A large budget is never a guarantee of the success of a product. The most important aspects of a launch are the smarts and...
Accelerating Your Product Management Career

Product Management can be a great career for moving up the ladder in the corporate world. Whether you want to become a Product Line Manager, Director, Vice President of Product Management or you have higher ambitions and want to become...
How Product Marketers Should Be Engaging on LinkedIn

During this webinar, we will cover: 1. Why product marketers need to take a more active role on LinkedIn 2. What the product marketer's role should be in a LinkedIn marketing program - and how they should be bridging the...
The Optimal Product Process Seven Phase Product Management Lifecycle

This webinar will explain the Optimal Product Process seven phase product management lifecycle, a standard based on the ProdBOK created by the Association of International Product Management & Marketing. Every product goes through this lifecycle (whether the company realizes and/or...
How to Optimize Product Management at Your Company

Five Strategies for Getting to Product Management Excellence This presentation will show you how to take your Product Management process, tools and team to the next level and set you up to make a huge impact in your company....
Streamlining Your Efforts While Building Strategic Customer Relationships

Streamlining Your Efforts While Building Strategic Customer Relationships - AIPMM Webcast from AIPMM Administration In today's faced-paced environment, no relationship can be taken for granted. Vendor consolidation is a growing trend. Purchasing departments have become Strategic Procurement and are...
How To Build A Highly Effective Product Roadmap

Product Roadmaps can mean the difference between success and failure when delivering and marketing products. They are one of the most effective tools in a Product Management professional's arsenal. Done correctly they can help win and keep large customers...
Transform Your Product Management Career in Singapore

Transform Your Product Management Career in Singapore from AIPMM Administration * Are you looking to boost your product management/marketing career? * Are you interested in shifting into a product management/marketing position? * Are you looking to validate your expertise...
Five Critical Strategies to Succeed in Your Product Management Career

Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple - those who succeed have a plan based on...
Insider Secrets to Building a Distinctive / Killer Value Proposition

Insider Secrets to Building a Distinctive Value Proposition from AIPMM Administration In a previous webinar, we learned about what a Value Proposition is, and some of the elements that make it distinctive or "killer." Join us for this 'Deeper...
Finding Your Distinctive Value Proposition!

Finding Your Distinctive Value Proposition! from AIPMM Administration Do you have an engaging message - one that gets attention and helps you win new business? Buying is the new selling. In fact, what used to be acceptable (having a...
Importance Of Culture To The Success Of Product Development

Importance Of Culture To The Success Of Product Development from AIPMM Administration Creating new products is a huge undertaking and consumes all our physical and mental resources to do so effectively and successfully. All too often, culture is overlooked...
3C's of Successful Positioning

3 C's of Successful Positioning from AIPMM Administration * Do you struggle to clearly communicate the value proposition of your product to your customers? * Are you challenged when trying to differentiate your product from your competitors? This discussion...
Why Your Product Needs A Data & Analytics Strategy

Why Your Product Needs A Data & Analytics Strategy from AIPMM Administration The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because...
9 Things Exceptional Product Team Managers Do Differently

9 Things Exceptional Product Team Managers Do Differently from AIPMM Administration Why are some product team managers more successful than others? Product team manager refers to any of the following functional roles: product manager, product marketing manager, or brand...
Learn How New Sales Enablement Tactics Will Speed Up Enterprise Product Sales

How New Sales Enablement Tactics Speed Up Enterprise Product Sales from AIPMM Administration Product Managers and Product Marketing Managers depend on sales enablement tools to ensure that sales teams have the right training and messages to make the most...
Driving the Marketing and Sales Funnel to Close Deals: What Product Marketers Must Know and Do!

Driving the Marketing and Sales Funnel to Close Deals from AIPMM Administration The Product Marketer is responsible for ensuring demand for a product in the market, and part of the responsibility is "guiding" marketing programs that will drive that...
Confident Condition: How to Be Consistently Cool, Calm and In Control

Confident Condition: How to Be Consistently Cool, Calm and In Control from AIPMM Administration Confidence is the ultimate asset in business and in life. It makes companies and individuals magnetic and inspiring. It enables perseverance, innovation and resilience. Confidence...
The Missing P: Product

The Missing P: Product! from AIPMM Administration Project, Program, and Portfolio management are necessary, but not sufficient in most organizations. The missing element? A Product perspective. Viewing the software we work on not just as a collection of projects,...
Myths That Will Harm Your Product and Your Career (and What to Do About Them)

Myths That Will Harm Your Product and Your Career (and What to Do About Them) from AIPMM Administration We all make assumptions about how to perform the role of product marketing or product management. Often, these assumptions are not...
From Fragile to Agile

From Fragile To Agile from AIPMM Administration Join Steve Johnson as he shares insights on the success of agile development, and its impact on product management. We'll look beyond the product team to the entire process from idea to...
Ducks & Skirts: Two Families Owning The American Mind!

Ducks & Skirts: Two Families Owning The American Mind! from AIPMM Administration Whether you like style or rolling in the dirt, there's an American family that you can't escape from! Most of us just don't get it. How can...
Why the Way You Collect the Voice of the Customer Matters

Why the Way You Collect the Voice of the Customer Matters from AIPMM Administration Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer...
Mind the Agile Business Gap

Mind The Agile Business Gap from AIPMM Administration The Agile Business Gap is created in medium to large organisations when "Agile" is initiated by an organisations development team. The first part of this Gap is just terminology where "agile"...
The Art of a Handoff

The Art of a Handoff from AIPMM Administration We've all experienced the tension that occurs between designers, product managers, and engineers during release time. Scope creep is one key culprit, but another one that isn't often talked about amongst...
Building Great Products the Lean Startup Way

Building Great Products the Lean Startup Way from AIPMM Administration Many companies have already embraced Lean Startup principles. It's hard to argue with learning from customer feedback and iterating to achieve product-market fit. But how exactly are you supposed...
The Seven-Phase Product Management Life Cycle

The Seven-Phase Product Life Cycle from AIPMM Administration Product experts understand that all products go through a life cycle. Many of the most innovative companies have adopted a product life cycle management process to increase the likelihood of success...
Fostering Learning and Innovative Cultures

Fostering Learning and Innovative Cultures from AIPMM Administration Companies often struggle with the dual challenges of protecting and growing their core businesses while simultaneously exploring new directions. And quite frankly the different approaches resonate differently with different types of...
Nothing Happens Until Someone Sells Something: Best Practices to Enabling Your Sales Channel to Effectively Sell Your Products

Nothing Happens Until Someone Sells Something from AIPMM Administration Too often, those of us in the product marketing role are not doing enough to help our sales team or sales channel be successful. Our typical approach to helping is...
How to Become a Certified Brand Manager in Greece

How to Become a Certified Brand Manager in Greece from AIPMM Administration - Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered what you...
Transform Your Career With an AIPMM Certification in Croatia & Serbia

Transform Your Career With an AIPMM Certification in Croatia & Serbia from AIPMM Administration - Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered...
Adopt Your Sales Team - Sales Enablement Essentials

Adopt Your Sales Team - Sales Enablement Essentials from AIPMM Administration Product Managers in high-tech are required to achieve ambitious results through their Sales teams, yet often feel disconnected, intimidated or simply frustrated by the relationship or results achieved...
Conceiving and Creating Your Next Technology Innovation

Conceiving and Creating Your Next Technology Innovation from AIPMM Administration Creating a technology innovation your customers and prospects not only need, but also want can be a significant challenge in today's business environment. To remain competitive, it is important...
How to Create Effective Sales & Marketing Tools That Actually Get Used By Sales and Prospects!

How to Create Effective Sales & Marketing Tools That Actually Get Used By Sales and Prospects! from AIPMM Administration According to the American Marketing Association (AMA), "Up to 90% of collateral created by marketing is never used by sales."...
Online Workshop: Making The Case For Your Product

- Do you have great product ideas, but can't convince executives within your company to invest? - Do you want to credibly assess risks and return on investment for proposed products? - Are you seeking to create a business...
Why Certify Your Product Team in Singapore

Why Certify Your Team in Singapore from AIPMM Administration - Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered what you would do in...
70% of transformation programs fail - Make your program succeed with proven strategies to generate momentum and sustain long term change.

Webcast: 70% of Transformation Programs Fail - McKinsey from AIPMM Administration McKinsey experts estimate that 70% of Transformation Programs Fail - Make Your Program Succeed With Proven Strategies to Generate Momentum and Sustain Long Term Change. Transformation change programs...
Transform Your Career With an AIPMM Certification in Greece

- Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered what you would do in case of a merger or slowdown? If your goal...
Transform Your Career With an AIPMM Certification in Singapore

- Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered what you would do in case of a merger or slowdown? If your goal...
Release of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK)

Release of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) from AIPMM Administration Over the last three years a wide array of industry professionals including academics, analysts, associations, authors, bloggers, consultants, practitioners, and industry thought...
Crafting a Powerful Story for your Product

- Have you wondered how to create compelling marketing content for your products? - Have you tried telling a powerful story about your products? - Have you thought how to use a story to create a memorable impression in...
Become an Exceptional Brand Manager in Greece

- Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered what you would do in case of a merger, acquisition, or slowdown? If your...
Transform Your Career With An AIPMM Certification In Greece

Webcast: Transform Your Career With An AIPMM Certification In Greece from AIPMM Administration - Are you looking to transform your career? - Have you thought about how you can stand out from your peers? - Have you wondered what...
Transform Your Career With An AIPMM Certification

Webcast: Transform Your Career With An AIPMM Certification from AIPMM Administration - Have you wondered what you could do as a product manager to stand out from your peers? - Have you thought about how you can become an...
What is a Go-To-Market Strategy Anyway & How Do I Create One?

Webcast: What is a Go To-Market Strategy - How to Create One from AIPMM Administration We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the...
How To Create a Compelling Business Case For Your Product Ideas

Webcast: How To Create a Compelling Business Case For Your Product Ideas from AIPMM Administration You have some great ideas to create successful products, but you can't convince key stakeholders within your company to take action without a high...
Why Get Certified

Webcast: Why Get Certified from AIPMM Administration - Have you wondered what you could do as a product manager to stand out from your peers? - Have you thought about how you can become an exceptional product manager? -...
Why Create and Build Your Professional Brand

Webcast: Why Create and Build Your Professional Brand from AIPMM Administration Several research studies have found that it takes our minds less than 9 seconds to form a first impression when meeting someone new. In business interactions, first impressions...
Going from Messaging Nightmare to Messaging Delight - How to Create a Powerful Messaging Platform

Webcast: Going From Messaging Nightmare to Messaging Delight from AIPMM Administration If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a...
Identifying and Managing Products at the End of Their Life Cycle

Webcast: Identifying and Managing Products at the End of Their Life Cycle from AIPMM Administration J.F. Ouellette, President of QUAD Marketing in Montreal, shares insights on end-of-life (EOL) processes to reduce the accumulation of obsolete products. This topic has...
Parlez-Vous Product? Tips For Managing And Marketing Global Products

Webcast: Tips for Managing and Marketing Global Products from AIPMM Administration Even if you focus on one market currently, your products and marketing should consider more than a 'domestic' viewpoint. International marketing and product management consultant, Alyssa Dver will...
Why Marketing Analytics Matters

Webcast: Why Marketing Analytics Matters from AIPMM Administration Marketing analytics can boost product sales by predicting and measuring the effectiveness of marketing efforts. Few dispute its power. Yet many people do not take advantage of the full breadth of...
The 2013 Global Study of Product Team Performance

Webcast: The 2013 Global Study of Product Team Performance from AIPMM Administration Each year Actuation Consulting conducts a global study of product team performance which examines the dynamics of high performing product teams. This year's study was sponsored by...
How to Develop a Deep Understanding of Your Target Markets - The Starting Point for Great Product Marketing

Webcast: How to Develop a Deep Understanding of Your Target Markets from AIPMM Administration In May, Tom Evans introduced the topic of "What Product Marketing Can Do to Overcome the Eight Most Common Barriers to Accelerating Sales Revenue." The...
Accelerating Your Product Management Career

Webcast: How To Accelerate Your Product Management Career from AIPMM Administration Product Management can be a great career for moving up the ladder in the corporate world. Whether you want to become a Product Line Manager, Director, Vice President...
Developing Successful Go To Market Strategies

Webcast: Developing Successful Go To Market Strategies from AIPMM Administration New products are the life force that sustains our companies. Yet, the journey from the lab to market success is fraught with peril. Over 70% of new products fail....
What Product Marketing Can Do To Overcome The Eight Most Common Barriers To Accelerating Sales Revenue

Webcast: What Product Marketing Can Do to Overcome the Eight Most Common Barriers to Accelerating Sales Revenue from AIPMM Administration Company executives are under enormous pressure to meet monthly & quarterly sales targets and are always looking for ways...
Five Product Roadmap Traps (And How to Avoid Them)

Webcast: Five Product Roadmap Traps (And How to Avoid Them) from AIPMM Administration Have you ever asked yourself why a customer wants to see your roadmap? Why your company feels compelled to present one? Why the approved company format...
Too Busy To Plan?

Too Busy To Plan, Tom Cooper - AIPMM Webinar from AIPMM Administration - Are you overwhelmed by the ringing phone, piles of emails and text messages, and endless deadlines? - Do you want to find a way to stop...
Using Value-Based Innovation for New Product Introductions

Using Value-Based Innovation for New Product Introductions - Dr. Jose A. Briones - AIPMM Webinar from AIPMM Administration How do you communicate the difference between value vs. price? How do I know when to use the different product value...
Optimizing The Product Management Function At Your Company

Webcast: Optimizing The Product Management Function At Your Company from AIPMM Administration Product Management is becoming more and more of a recognized critical function and area of core competence in companies. A recent CBS news story and report showed...
Becoming The "Social Product Manager"

Webcast: Becoming The Social Product Manager from AIPMM Administration Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBM's social business journey,...
Why Get an AIPMM Certification

Why Get An AIPMM Certification - H. Del Castillo, AIPMM from hdelcastillo The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team...
Growing High Performing Product Management Teams

Webcast: Growing High Performance Product Teams from AIPMM Administration Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse...
The Seven-Phase Product Life Cycle

Product experts understand that all products go through a life cycle. Many of the most innovative companies have adopted a product life cycle management process to increase the likelihood of success for new products in the marketplace. This session will...
Capture More Value from Your Products and Capabilities: Pricing for a More Profitable Product Portfolio

Webcast: Pricing For A More Profitable Product Portfolio from AIPMM Administration You've developed a competitive advantage, now how do you profit from it? Do you create one product or three? Do you price high or price low? Do you...
Differences Between Project Management & Product Management

Webcast: Differences Between Project Management and Product Management from AIPMM Administration Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who...
The Importance And Role Of Product Management To The Success Of Your Company

AIPMM Webcast:Importance & Role of Product Management To Your Company's Success from AIPMM Administration The Importance and Role of Product Management at Your Company Product Management is becoming more and more of a recognized critical function and area of...
How To Sink The Competition Utilizing Torpedo Product Marketing Strategies

AIPMM Webcast: Torpedo Product Marketing from AIPMM Administration Product Marketing lies at the intersection between strategic and sales cycle marketing. Product Marketing's customers are "sales people", so product marketers must understand how they think & what they need to...
Accelerate Your Job Search With the AIPMM Career Pathfinder

AIPMM Webcast: AIPMM Career Pathfinder powered by JibberJobber.com from AIPMM Administration Learn how the AIPMM Career Pathfinder can help you with a job search, your career management and your professional networking. The AIPMM Career Pathfinder is a fantastic tool...
Drivers of Digital Behavior

AIPMM Webcast: DRIVERS OF DIGITAL BEHAVIOR from AIPMM Administration Want to emulate Apple's success - pay attention! Teens are the current audience for B2C and future audience for B2B products, they also drive adult purchasing behavior. However, an audience...
Developing A Compelling Product Business Case

Developing A Compelling Product Business Case from AIPMM Administration A business case is essential to demonstrate the value of every proposed investment in a clear, logical manner. This webinar will walk through the steps necessary to identify the marketing...
How to Use Offering Tiers and Levers to Control Price Negotiations

AIPMM Webinar: Offering Tiers and Levers to Control Price Negotiations from AIPMM Administration Continued economic uncertainty has led to a fundamental change in the way customers in all industries purchase goods and services and negotiate prices. Today's customers are...
Win/Loss Analysis For More Successful Products

9/21/12 Webcast Win/Loss Analysis with Steve Johnson from AIPMM Administration Most product managers think of Win/Loss analysis as something that sales people do and something that only benefits the way vendors sell. But what can be learned about the...
Product Management Certification in Singapore

Description: The Association of International Product Marketing & Management (AIPMM) provides internationally recognized credentials for product professionals who want to demonstrate their expertise in successfully launching great products that delight customers and create demand. With members in 65 countries, the...
European Product Management Certification

As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world. This webinar will discuss becoming a Certified Product Manager(CPM) in Europe, including the...
How To Prepare For The AIPMM Certified Product Manager (CPM) Certification Exam

The Association of International Product Marketing & Management (AIPMM) provides internationally recognized credentials for product management and marketing professionals who want to demonstrate their expertise in creating and launching great products that delight customers and create demand. The AIPMM...
Key Tips To Prepare For An AIPMM Certified Product Manager (CPM) Or Certified Product Marketing Manager (CPMM) Credential

Key Tips To Prepare For An AIPMM Certified Product Manager (CPM) Or Certified Product Marketing Manager (CPMM) Credential Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM from hdelcastillo Description: The Association...
Building Insanely Great Products

Building Insanely Great Products: How Product Management Can Break or Make your Company Building Insanely Great Products - AIPMM Webcast - David Fradin, 280 Group from hdelcastillo This one-hour webinar for senior corporate executives and product managers or product...
Project & Product Management Views of High Performance Product Teams

In the recent Study of Product Team Performance, 2012, respondents cited a "collaborative partnership between project and product management" as a key factor in creating value in the product development process. However, the relationship between these functions remains poorly...
Why Exceptional Product Managers Have Many Mentors and How to Create Your own Mentor Network

The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions to assist current product professionals in successfully confronting obstacles in their day to day efforts to facilitate rising product professionals...
How To Prepare For The AIPMM Certified Product Marketing Manager (CPMM) Certification Exam

Description: The Association of International Product Marketing & Management (AIPMM) provides internationally recognized credentials for product marketing professionals who want to demonstrate their expertise in successfully launching great products that delight customers and create demand. The AIPMM Certified Product Marketing Manager...
Why AIPMM Membership Boosts Your Productivity

The Association of International Product Management and Marketing has partnered with Demand Metric to provide AIPMM Premium Level members access to premium level productivity enhancing tools from the Demand Metric content library worth $497.00. Join us for a free...
Why Innovation Leadership Is Essential To Ignite Your Company's Growth

Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies...
The Five Factors That Drive High Performance Product Teams

A recent global study of product teams found that there are five key factors that are common across high performance product teams. When these factors are effectively in place, product teams stand a 67% probability of achieving high performance. In...
How to Overhaul Your UI Design Without Upsetting Your Users

Webinar Registration Google, Twitter, and Facebook all caused quite a stir recently by making major changes to their user interfaces, that resulted in angry user backlash. But for every example of design gone wrong, there's a success story of a...
European Product Management Certification

As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world. This webinar will discuss becoming a Certified Product Manager in Europe, including the details...
User Experience Design within the Seven Phase Product LifeCycle

The Association of International Product Management & Marketing (AIPMM) has developed the Seven Phase Product Management Lifecycle; a new product management standard supported by a variety of vendors such as the 280 Group and Macadamian. Join Brian Lawley, CEO, 280...
How to Accelerate Your Product Management Career

Do you ever wonder why some product managers seem to get promoted and advance much faster than others? Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? In this...
Becoming an industry-standard Certified Product Manager

One of the best ways to accelerate your career and to show mastery of the profession of Product Management is to earn a certification credential. In this webinar we will cover what certification is, what the benefits are, which certifications...
Developing the Guide to the Product Management Body of Knowledge (ProdBOK)

Join Greg Geracie, president of Actuation Consulting and author of Take Charge Product Management as he discusses his role as Editor-in Chief of The Guide to the Product Management and Marketing Body of Knowledge® (ProdBOK®). Greg will discuss AIPMM's sponsorship...
How to Run a High-Impact Product Launch

Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well. A high-impact product launch can set a positive trajectory for your product's success for years to come. Do the launch right and you'll reap the benefits of significant early revenues, industry and competitive visibility and excellent press and PR coverage. This session will cover creating a plan, setting goals, budgeting, timing, positioning & messaging and other critical factors for maximizing your ROI.
Salespeople do the darndest things - and it just might be product management's fault!

Product managers are constantly amazed at the things salespeople will do, from chasing long shot opportunities to promising impossible benefits and non-existent functionality to prospects when trying to close a deal. Even though we like to blame the sales team for behaving in this manner, it may really be the product managers' fault. Product Managers should own the message and then enable the sales team to take this message to the market. Unfortunately, sales enablement has become one of the most overlooked functions of the product management role.
Turning Insights into Innovation: Software Development - Pt. 4

Join us for a Webinar on February 26 You've done the fieldwork, started analysis and are ready to start designing. But with all the data and all the information, what do you do next? Without application, all that information means...
Keeping an eye on the Competition - Go Beyond Google

Knowing a competitor's strategies, in advance, can be the difference between success and failure, and yet most product marketing managers, product planners, and marketing research teams are stretched too thin just "doing their job" to spend much time really analyzing the competition.

All About Product Management Certification

Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions. Are you thinking about becoming a certified product manager? What is the difference between a...
Customer Linguistics: The Art of Selling More by Speaking Your Customer's Language

How you sell, and how you describe what you sell, can dramatically speed up OR slow down the customer buying process. But how can you tell? And what can you do about it?
How to Get CEOs to Call You: Take Your Value Proposition Viral with Social Media

"It really is simple; there's just too much noise out there." Dean Holmes There's lots of noise in social media, but more than ever, success comes down to following timeless principles, not fads.
What winning product teams are doing right in today's economy

A webinar presentation by Tom Grant, Sr. Analyst from Forrester and hosted by Accept Software & AIPMM.
Finding the Elusive Killer Value Proposition!

Got a "Killer" Value Proposition? Not if you... 1. Face sales objections you can't overcome 2. Have long sales cycles and resort to discounting to win 3. Don't stand out as unique in your industry 4. Can't get people to listen to your sales reps A killer value proposition is the foundation of ALL effective sales and marketing efforts.
How to generate sales for new products FASTER!!!

Regardless of whether your new product is software, a consumer package good, or you, the single biggest factor that will have the greatest impact on sales is timing - getting in front of the right people at EXACTLY the right time!
Selling Value in A Wal-Mart World

Selling Value in A Wal-Mart World: How to Add Value, Defend Your Price, and SELL MORE! Oscar Wilde once said "a fool is someone who knows the price of everything but the value of nothing."
Get Inside Your Customer's Head!

Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW Learn how to tap the GOLDMINE that lies in your customer's mind...
Build a Value Proposition Net: The Secret to Catching Customers NOW!

Do you need more customers? Do you know how to catch them? You may have the best value proposition in the world... but if you don't build a Value Proposition NET - one that is well placed - integrated with lots of bait - and woven in just the right way - potential customers will just fall through the cracks.
Action: The ONLY Effective Antidote to Fear!

Get a jumpstart, beat the blues & get moving again in this economy Fear and worry breed inactivity and a reticence to commit to any new marketing, sales or product-related activity.
3 Essentials of a Practical Open Innovation Framework

Andres Jordan lives in the future. His job? To transform his company into a global innovation leader by developing next-generation products. His approach? A targeted injection of cultural revitalization, nimble process, and new technology.

Recognized as one of today's most savvy open innovation transformation leaders, Andres Jordan's knowledge extends well beyond the boundaries of his industry. In this one-hour, interview-style webinar, you'll have the opportunity to hear from and interact with Mr. Jordan on practical ways to create a successful open innovation framework in your company.

How To Plan And Execute A High-Impact Product Launch

Companies spend months or even years building great products that meet the needs of their customers. Yet when it comes to bringing them to market effectively and getting the biggest possible return for their investment, companies often do not develop an effective plan or execute it well.
Driving Product Success: Aligning Product Strategy, Market Maturity and Execution

This webinar is a powerful combination of the winning product strategies described in Geoffrey Moore's "Crossing the Chasm" book series, and proven product management methods as practiced and taught by Pivotal Product Management. Three experts highlight what market-dominating technology companies use to drive profit margins, product leadership and higher company valuations. Webinar participants will learn from the presenters' own experience, including examples from a variety of companies and products. An interactive Q&A session will further enrich the discussion.
How to Play Games with Your Customers and Build a Better Products

Using a powerful new research technique called Innovation Games®, Product Managers are developing closer ties with customers, uncovering hidden needs and building more successful product offerings.
What's Certification and Why Do I Need It?

This credential is increasingly sought after by employers looking for proven experience in Product Management candidates.  By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
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