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Product Launches with Zero Budgets

Contrary to popular thought, marketing the launch of your product doesn't have to break the bank. A large budget is never a guarantee of the success of a product. The most important aspects of a launch are the smarts and...
Getting Beyond the "Press Release" Partnership

Even before the ink is dry on a partner agreement both company marketing departments ramp up into launch activities. But the real challenge is to move from the blitz of a launch into a repeatable, consistent revenue stream. Given that the majority of partnerships fail, how do you turn a press release partnership into one with a definable and actionable life cycle? When the CEO asks you, how are we getting our partner's sales force to sell for us? You should be armed with a tight joint value proposition and a map for the partnership that moves it from launch to steady state.
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