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Product Management & Product Marketing Webinars

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Biggest Challenges Facing Product Management Organizations: Survey Results

Product management challenges survey final from AIPMM Admin In late 2015 the 280 Group conducted a comprehensive worldwide study to determine what hurdles Product Management teams face in their organizations. This webinar will present the data and findings from...
Positioning, Messaging, and B2B Social Product Marketing

This webinar will introduce a positioning, messaging, and social product marketing and storytelling blueprint for B2B marketing teams to position, orchestrate and realize message authority. Specific focus on connecting target content strategy with social and web conversations. Includes a short...
Becoming The "Social Product Manager"

Webcast: Becoming The Social Product Manager from AIPMM Administration Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBM's social business journey,...
Drivers of Digital Behavior

AIPMM Webcast: DRIVERS OF DIGITAL BEHAVIOR from AIPMM Administration Want to emulate Apple's success - pay attention! Teens are the current audience for B2C and future audience for B2B products, they also drive adult purchasing behavior. However, an audience...
Initiate Social Media Listening for Product Management

People are talking about your company's product everywhere online. Buried in these conversations are insights on consumer sentiment and trends. Insights that will help you develop better, smarter products exceeding your customer's expectations.
How to Get CEOs to Call You: Take Your Value Proposition Viral with Social Media

"It really is simple; there's just too much noise out there." Dean Holmes There's lots of noise in social media, but more than ever, success comes down to following timeless principles, not fads.
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