An excerpt from the white paper entitled "Business Anthropology and the Culture of Product Managers."Brand or product management was born from intense, sustained and rigorous trial and error in the market research department at the giant consumer packaged goods company, Procter & Gamble. In 1931, D. Paul "Doc" Smelser, a...
August 2010 Archives
Anthropology
August 10, 2010 2:13 PM
The big bang and the evolution of brand and product management culture
In previous posts (as well as in ProductCamp and conference sessions) I've mentioned the various professional tribes within organizations and the challenging dynamic they present to an observant, socially-curious product manager. I've also suggested ways in which a product manager can thrive in the complex social environment and bridge gaps...
