As a product manager or product marketing manager you are essentially the CEO of your product or product line; coordinating the development, sales, marketing, and finance priorities, to name a few. You hold the ultimate responsibility for your product's success. That's a tall order. As one AIPMM Certification Survey respondent stated, "A successful product manager can not only help direct the path of the product, but can also direct the path of the company."

Regardless of the industry, you as a product professional need a standard set of skills and knowledgebase from which to draw. The AIPMM certification program sets the standard with proven methods and processes, rather than relying on any particular methodology.

Set yourself apart as a leader in product management or product marketing management. With the Certified Product Manager™ or Certified Product Marketing Manager™ credential you benefit from:

  Differentiation as an applicant within the job market

  Differentiation among peers

  Promotion of the product management or product marketing management function within the company

  A higher level of credibility

  A versatile set of skills and methods which can be applied to any product at any point within the life cycle

  Ability to communicate and work with others using a common body of knowledge, techniques, and tools

  Assurance that there are no "holes" in your approach to product management or product marketing management