AIPMM Product Marketing and Product Management Certification Study Aids
Audio Program: What’s Certification and Why Do I Need It?
This credential is increasingly sought after by employers looking for proven experience in Product Management candidates. By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
Linda Merrick and Mara Krieps of Pivotal Product Management will provide an overview of the key concepts you can expect on the Certification exam. Pivotal Product Management is an AIPMM Authorized Testing Partner for the CPM/CPMM exam.
Audio Program
Recommended Books
The AIPMM Certification Study Guide provides a list of suggested study references and readings. This is not a required reading list but is meant to support your individualized preparation for the CPM™ and CPMM™ exam.
Product Management General Overview
The following resources provide a broad view of product management.
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Product Management Handbook (Hardcover)
by Linda Gorchels |
Book Description
The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.The AIPMM Certification Exam highly recommends this book for exam prep material. |
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Product Management (4th Edition) Hardcover
by Donald R. Lehmann, Russell S. Winer |
Book Description
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager. |
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Marketing Management (12th Edition)
by Philip Kotler |
Book Description
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead. |
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Principles of Marketing (11th Edition)
by Philip Kotler |
Book Description
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. |
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Other recommended topic reading: |
Product Management |
Portfolio Management |
