Branding Your Company - Logos and Tag Lines Aren't Enough
By Scott Hepburn

Rebranding may be the most complicated and most risk-prone challenges of a business owner. You take a company or a product that people have come to know, trust and love....and you change it. Risk? Yeah. You screw this up and everything you've built disappears and you have to start from scratch.

Marketing Strategy And Product Portfolio Mix - How Do You Develop Your Marketing Portfolio?
By Adrian Pepper

I have been working with a management team who have dreams of growing their small business by developing their market offering. Most small businesses grow because the products and services that they offer happen to find favour with their customers. How refreshing it is to work with business people who plan for growth.

4 Tips for Successful Product Marketing
By Eric Corl

When it comes to product marketing, everyone thinks they are an expert, but few can produce results. Why is this so? Most of the problem comes from marketing books, seminars, and courses that detract from the heart of marketing: translating features into benefits. Much of today's marketing is based on product hype . However, the simple truth of the matter is that people buy things to gain pleasure or avoid some sort of pain. It is critical to understand this as it is the supporting motivation for every purchase no matter how little or large it may be. Think about the last two items you purchased. Why did you buy them? You can boil every purchase down to gaining pleasure or avoiding pain.

That being said, there are four key tips to better connect with your customers:

New Product Marketing - Promoting Before the Product Launch
By Scott Hepburn

The Challenge: Your company is launching a new product, but you don't even have a prototype. For the new product to succeed, you need to generate buzz in advance of the release. How do you market a product you can't show to your customers because it doesn't exist yet?

New Product Development
By Jason Gluckman

New product development is one of the most important components of product policy and product management. Product lines and products are appraise and are positioned effectively. Brand decisions are taken wisely. For a higher level of growth, a firm has to look beyond its existing products. A progressive firm has to consider new product development as a cardinal element of its product policy.

Ethics in Social Network Marketing
By David Skul

Unethical marketing practices on social media websites has backfired...badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat.