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Product Management Library of Knowledge


The Product Manager as CEO: What You Need to Know

 By: Therese Padilla Something that you often hear is the romantic idea that a product manager is more than just a "person in charge" - they're the CEO of their product in a wide range of different ways. This mantra...

Product Manager Certification: What, Why, How

 By Brian Lawley Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by becoming certified. It also discusses the options that...

The 3 Secrets to Staying Ahead of the Competition

 A universal truth: It's much easier to control the game when you're ahead of the competition than it is to play catch-up. When you're in the lead, you can defend your position in the marketplace by countering your competitor's moves...

Consumer Behavior: Emotional States and Purchasing Decisions

  Consumer Behavior: Emotional States and Purchasing Decisions by Paula Gray, AIPMM A recent study stated that consumers are exposed to 5,000 brands every day. When consumers choose between those goods and services, they may believe that they are being...

The 3 Things You Need to Know About Creating a Brand Story

 Many companies believe their brand story is merely a slogan or the history of their business. While these two things can certainly be part of your brand story, the narrative should encompass quite a bit more. Your brand story should...

Roadmapping for Product Innovation Transformation

 In the context of product innovation, roadmapping defines the plan for the evolution of your products; it links your innovation strategy to your plans for new products and to the technologies needed to develop them; it helps identify, select, sequence and prioritize a set of major product development initiatives that meet the business's goals. In this article, learn how to develop a Strategic Product Roadmap that will help you determine how your business will achieve its new product objectives.

Change Management; What Are We Actually Changing?

 There is a lot written about change management along with a host of templates, grids, spreadsheets, timelines and more tools to manage change in organizations. However much of it misses the point. Most of the literature focuses on how to change a process, the decision to change, the method by which a process is modified, but what most of fails to recognize is that it all comes down to a change in human behavior. The literature notes that there may be individuals who are less motivated to change but none of it recognizes that it all begins and ends with a behavior change. That is how any process is changed, through human behavior.

Bridging The Gap Between The Corporate Culture And The Desperate Need To Innovate

 Bridging The Gap Between The Corporate Culture And The Desperate Need To Innovate By Jama Bradley and Chad McAllister Billion Dollar Question: How does an organization bridge the gap between its need to innovate and its corporate culture? We think of SILA as both the philosophy and activities concerned with fitting the pieces of the organization together from the perspective of product leadership and innovation.

Innovation Certification - Now is the Time

 Finally, a resolution that will really make a difference to your career. Learn the knowledge used by successful innovators and new product development professionals. Regardless of your title, if you are involved in any way with product development, you need to understand innovation practices.

Empowering Leadership

 Leadership is about making sure the team is functioning well and creating an environment where everyone can do his or her best work. And it takes a whole team of leaders to make a self-organizing team.
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