Product Management Library of Knowledge
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
Copywriting Secrets Of India's Mystics
Copyright - 2004 Dave Alston
Author of 'Revealed: The Hidden Truth About Web Design'
Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.
Four ad copy traps that ensnare even experienced copywriters
- John Kuraoka
Writing an ad is a perilous business. To be effective, an advertising copywriter must use as a matter of course the right words, the right tone the artistic tools of writing, if you will all the while working toward a measurable commercial end: a sale.
Do you make these mistakes in advertising?
- John Kuraoka
Everyone makes mistakes. Yes, but the fact remains that victory in sport, in war, in sales, or in market share generally goes to those who make the fewest mistakes. Here are six of the most-common mistakes in advertising.
1. Failing to advertise. Do this, and you walk away from a vast amount of potential sales, squandering your existing business. Advertising is the engine of growth-oriented commerce start it up.
The whole particulars of a talk with an old time advertising copywriter and marketing capn
by John Kuraoka
So you be wanting a word with Long John, you say, about copywriting and such. Well, then, nobody more welcome than yourself, I say. Sit you down and hear the news. I tell you, Im not a boasting man, and you see yourself how easily I keep company; but when I was a copywriter, lambs wasnt the word for my old crew. I seen a thing or two, I have, and know the course I lay. If you would ony lay your course alongside o John, you would ride in carriages, you would.
How to write as gentlemen o fortune should, you ask? Ah, you always was brisk for business. Why, have these rules to heart, as I, and youll write ads fit to sink with gold.
Here be the four pints like cardinal pints on the compasscard, they are of what you might call a plan of an ad:
- John Kuraoka
I hear a lot of talk about "advertising strategy" in my work as an advertising copywriter and freelance creative director. Unfortunately, thats all most of it is: talk.
Theres an old military maxim: "amateurs discuss strategy; experts discuss logistics." In other words, the best strategy in the world wont bring victory if you cant get your forces into place at the right time and sustain them once there.
Thats the challenge of strategic planning, be it military or marketing. The most-effective advertising strategy is that which is practical and sustainable, in order to be implemented and sustained in the marketplace. Otherwise, its not a strategy; its a fantasy.