Product Management Library of Knowledge
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By Somenath Nag
User experience is increasingly emerging as a key competitive advantage for software products. A software product that meets the customer needs, but unable to appease user passion, is not considered a winner anymore. Hence, it is critical today that ISVs are able to provide their users a compelling user experience - by focusing on aesthetics, and factoring in the ease of use and efficiency of use.
By Gavin Johnston, Two West Chief Anthropologist
Over the years the world of marketing and branding has come a long way in understanding how color and images combine to shape the brand experience, and the importance of considering these points when dealing with an array of cultural norms and expectations. We know red is an auspicious color in China, but is often interpreted as being too aggressive and agitating in the US. We know that choosing symbolically discordant images and colors can have a strong impact on the viewers psyche.
Over the years the world of marketing and branding has come a long way in understanding how color and images combine to shape the brand experience, and the importance of considering these points when dealing with an array of cultural norms and expectations. We know red is an auspicious color in China, but is often interpreted as being too aggressive and agitating in the US. We know that choosing symbolically discordant images and colors can have a strong impact on the viewers psyche.
