Fire, Ready, Aim Marketing
Copyright (c) 2007 Robert Middleton
Action Plan Marketing
http://www.ActionPlan.com

One of the dumbest marketing mistakes is failing implementing what you already know. You may read a lot, buy online programs, attend seminars and yet still implement a fraction of what you've learned.

Nobody likes rubber chicken lunches or wasting a whole day (or more) traveling to a conference with two hours worth of real information. That's what makes Webinars ?hich allow participants to interact with live experts without leaving their computer -- such a potentially huge industry. Yet, despite the fact that I've produced three successful whatsnextonline Webinars, even some of my best friends have trouble understanding what the heck they are.

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.