I recently came across the new ad from Domino's Pizza where they show a clip of focus groups they conducted with consumers about their products. I love it! The message was clear: they listened to their customers. Their management and product teams were brave enough to really pay attention to what customers think. I'll be eternally grateful to Domino's pizza for the message sent about the value of market research.

In the "Good old days" marketing departments had the luxury of detailed research, testing, surveying and analysis prior to developing and launching products and services. Those days are long gone. The rate of change in the competitive landscape, rapidly changing technology and globalization of markets have forced companies to change their go-to-market approach. Emphasis is now placed on speed and customer-centric iteration.

Some companies waste a lot of time and valuable resources with a "ready-shoot-aim" approach. Fortunately, there is a better way to closely coordinate strategy and tactics to optimize results. Internet Marketing provides a way for companies to do primary research in real time and let the market vote with their mouse for the best targeting, positioning, messaging, offer and even the best sales model to use to address a given market with your product or service.

Following are ten ways to use the Internet with readily available tools and techniques to build an effective marketing strategy.