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Product Management Library of Knowledge

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Challenges and Change provide a bonanza for Product Managers

Part 2: Building entrepreneurial skills
©2011 by Karl Hellman and Robert S. Siegel

Marketing Strategy And Product Portfolio Mix - How Do You Develop Your Marketing Portfolio?

Marketing Strategy And Product Portfolio Mix - How Do You Develop Your Marketing Portfolio?
By Adrian Pepper

I have been working with a management team who have dreams of growing their small business by developing their market offering. Most small businesses grow because the products and services that they offer happen to find favour with their customers. How refreshing it is to work with business people who plan for growth.

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