By Patrick Zuluaga

You have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Consumers are totally on board with businesses using social media. They treasure having the luxury to socially engage with the brands and companies they support. This factor alone should be the driver that propels businesses of all sizes to develop a presence on at least one of the many social networks available today. Hesitancy may arise after coming to realize that engaging in social media is very time consuming. You can spend a huge portion of your day just trying to interact with new people and make connections. Outsourcing offers a solution to this problem, but is it really the answer for your company? This article will explain why you need to keep your social networking duties in-house.

Ethics in Social Network Marketing
By David Skul

Unethical marketing practices on social media websites has backfired...badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat.