Incorporating Customer Feedback And Market Data Into Product Development
Interview with Mike Marfise, VP Product Operations, Accept Software

Mike Marfise, VP of Product Operations at Accept Software, has been in high tech since 1990, back when there really was no role of product manager in high tech companies. He went from engineer to product manager because he saw a need for customer-driven applications. Hear hear! Mike’s story includes some lessons as well as good reminders to all of us in product management.

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Our new series kicks off this quarter with featured articles by Noel Adams of PhaseForward. The first of the series highlights Hagen Hohn who recently found himself, as many of us have, suddenly plunged into the world of product management. About a month ago he was given a new title— Services Product Manager. Never having been in product management, let alone services product management, Hagen is feeling a little overwhelmed. But, after talking to him, it's clear that he's also come up with a sound approach for overcoming his challenges. He shared some thoughts and ideas that could be beneficial to many of you in similar situations.

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