PMEC EAST 2007 represents an opportunity for experienced speakers to present content in their particular area of Product Management expertise, to an international group of participants representing a wide range of industries. Submit a proposal

Sessions Cover the Product Life Cycle

Sessions at the PMEC EAST 2007 event will offer learning that's applicable to all major stages of the product life cycle. Topics have been selected to highlight key success factors during the Plan, Build, Launch and Sustain life cycle phases. Experienced Speakers are invited to Submit a proposal for one or more of the topics listed below:

PMEC EAST 2007 Topics:

• Business Case Development: business planning, product strategy and roadmapping
• Finance for Product Managers: understanding the company financial statements
• Market Research: guerilla methods for secondary research
• New Product Development: streamline the process - from prototype to production
• Planning and Managing the Sales Funnel: mapping the buying process, customer goals, and decision processes
• Pricing Models: integration of pricing and strategy
• Product Portfolio Strategy: product line expansion, extension & pruning
• Unifying a Product Line when Acquiring New Products/Divisions/Technologies

• Adjusting to New Competitive Threats During Product Development
• Balancing Development Efforts across Product Lines
• Managing I.P. Throughout the Development Effort
• Market Requirements: How to Define the Right Product for the Right Customer
• Market Testing and Pre-Launch Research
• Planning for a World Market, from Product Concept through Delivery
• Prepping Your Message (and Yourself) for the Media

• Budgeting for and Using Industry Analysts
• Ensuring Corporate Readiness for Launch
• Non-Customers - How to Find Out Why They Don't Buy
• PM for Services - What's Different? What Works?
• Successful Marketing to Verticals
• Supporting the Sales Team
• Tools for Managing PM Resources & Initiatives
• Writing the Value Proposition

• Building a Balanced Scorecard and/or the Executive Dashboard
• How to Sustain Product Profitability
• Making the Leap from Product Management Leader to General Marketing Manager
• Post-Launch Management: Ensuring Product Success
• Selling Product Proposals to the Executive Team
• Sustainable Alignment with Engineering Management and Sales Management
• Top 10 Reasons Product Managers Get Fired

Submit a proposal

Deadline for submission of papers is: August 10, 2007.