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PMEC 2006 will feature four tracks based on experience level, including Beginning, Intermediate, Advanced, and a dedicated track for Management issues.

Basic Track: "Help! I'm a Product Manager!" is a full-day track on Wednesday, November 8th, providing a thorough overview of Product Management best practices for newer Product Managers. This track will be presented by Mara Krieps and Linda Merrick of Pivotal Product Management, the highest-rated presenters at the past two PMEC annual events.
Intermediate and Advanced Tracks: Sessions in these two tracks will provide more in-depth coverage on specific topics of interest to more experienced Product Managers, and will focus on areas of growth which tend to keep even experienced people from advancing to the next level in their careers.
Management Track: Sessions in this track will cover topics specific to those who are responsible for a team of Product Managers, or an entire Marketing function, of which Product Management is a part.

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PMEC 2006 Topics

• Market Research: What to Know about Your Market, and Where to Find It
• Business Case Development
• Finance for Product Managers
• Pricing Models
• Product portfolio Strategy: Creating Relevance, Differentiation, Leverage, and Clarity across product lines.
• Planning and Managing the Sales Funnel
• Unifying a Product Line when Acquiring New Products/Divisions/Technologies

• Market Requirements: How to Define the Right Product for the Right Customer
• Planning for a World Market, from Product Concept through Delivery
• Balancing Development Efforts across Product Lines
• Prepping Your Message (and Yourself) for the Media
• Market Testing and Pre-Launch Research
• Adjusting to New Competitive Threats During Product Development
• Managing I.P. Throughout the Development Effort

• Supporting the Sales Team
• Non-Customers - How to Find Out Why They Don't Buy
• Budgeting for and Using Industry Analysts
• PM for Services - What's Different? What Works?
• Ensuring Corporate Readiness for Launch
• Successful Marketing to Verticals
• Tools for Managing PM Resources & Initiatives

• Post-Launch Management: Ensuring Product Success
• Building a Balanced Scorecard and/or the Executive Dashboard
• Making the Leap from Product Management Leader to General Marketing Manager
• Top 10 Reasons Product Managers Get Fired
• Sustainable Alignment with Engineering Management and Sales Management
• How to Sustain Product Profitability
• Selling Product Proposals to the Executive Team

Register Today!