Welcome to Our New AIPMM Sponsor: TechSmith

AIPMM is pleased to welcome a new sponsor: TechSmith & their great products, including Morae.

Morae - Understand your customer.

Morae is the premier software for deeply understanding customer experiences...and sharing those insights clearly and powerfully. From usability testing to focus groups and beyond, Morae helps you transform designs and marketing to make things people love.

From focus groups to usability tests, Morae is software to record, analyze and share qualitative market research. Use Morae to record the computer screen and a camera, or up to two video cameras. Type notes as you go - Morae automatically indexes them with the video. Find important quotes instantly, create powerful video clips, and export them directly to Powerpoint or online!

About TechSmith

Founded in 1987, TechSmith is the world's leading provider of screen capture and recording software for individual and professional use including Snagit, Camtasia Studio, Morae and more. People everywhere in the world use our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience.

Go to www.techsmith.com for more information.

Posted July 20, 2009 6:53 PM